Step Inside This Waupun Candy Shop Where 18 Tons Of Chocolate Are Made By Hand Every Year

• Attraction: Guth’s Candy (End of the Trail Candy Shoppe)
• Location: 928 E Main St, Waupun, WI 53963
• Industry: Candy Store
• Website: https://guthscandy.com

Four generations of Wisconsin candy makers have perfected the art of handcrafted confections at this family-owned treasure that’s been sweetening lives since 1921.

What started as Trojan Candy in the hands of Alvin Guth has blossomed into a confectionery wonderland where about 18 tons of chocolate yearly transforms into divine treats that draw visitors from across the Midwest. You’ll discover that this isn’t just another candy shop – it’s where tradition meets innovation in every perfectly crafted piece.

The moment you step through their doors, the intoxicating aroma of fresh chocolate and caramel will transport you to a world where every sweet tooth fantasy becomes reality.

Beyond their legendary homemade chocolates, this Wisconsin gem serves up premium ice cream, gourmet coffee, specialty popcorn, and an array of gift items that make it a one-stop destination for pure indulgence.

Sweet Creations & Signature Treats

Handcrafted Chocolates: You’ll taste the difference that four generations of perfected recipes make in every piece. Their chocolates are still made the old-fashioned way using sugar, corn syrup and sweetened condensed whole milk in small batches, ensuring each bite delivers that melt-in-your-mouth perfection that keeps customers returning year after year.

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Sea Salt Caramels: These gorgeous gems showcase the perfect balance of chewy caramel, rich dark chocolate, and just the right touch of salt. You’ll understand why these have become legendary among candy connoisseurs who specifically seek them out during their travels through Wisconsin.

Toffee Perfection: Their toffee hits that sweet spot between crunchy and buttery without being overly sweet. You’ll appreciate the careful craftsmanship that goes into achieving this delicate balance that makes their toffee stand out from mass-produced alternatives.

Specialty Popcorn Selection: Their popcorn game is seriously impressive with flavors like Zesty Cheddar Corn, Cheese Lovers, Cheddar Bacon Corn, Salt and Vinegar Corn, and Butterfinger Crunch. You can purchase these addictive treats by the pound, making them perfect for road trip snacks or unique gifts.

Cedar Crest Ice Cream: Cool down with Wisconsin’s finest Cedar Crest brand ice cream featuring flavors like Malted Mountain, Mackinac Island Fudge, Mint Chocolate Chip, and the uniquely Wisconsin Blue Moon. Their chocolate with brownie chunks variety consistently earns rave reviews for its rich, indulgent texture.

Coffee & Espresso Bar: Start your morning right with their freshly brewed coffee from six different varieties, or treat yourself to specialty drinks like their popular White Mochas, Heatwave White Mocha, iced mochas, orange Italian cream sodas, and caramel iced lattes that make both kids and adults incredibly happy.

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Atmosphere & Experience

Historic Charm: You’ll feel the weight of nearly a century of candy-making tradition in this beautifully maintained shop that successfully balances old-world charm with modern amenities. The space feels both nostalgic and fresh, creating an atmosphere that appeals to multiple generations.

Inviting Layout: The store has undergone thoughtful renovations featuring fresh paint, improved lighting, and a more open floor plan that makes browsing their extensive selection a pleasure rather than a challenge. You’ll find yourself naturally drawn to explore every corner of their candy counters and gift displays.

Colorful & Fun: The interior bursts with vibrant colors and playful displays that create an uplifting environment where you can’t help but smile. The beautiful candy counters showcase their handcrafted creations like edible works of art.

Family-Friendly Space: You’ll appreciate how welcoming this space feels for visitors of all ages. The atmosphere strikes the perfect balance between being exciting for children while remaining sophisticated enough for adults seeking quality artisanal treats.

Other Considerations

Exceptional Value: You’ll be pleasantly surprised by their reasonable pricing, with many customers noting that their prices are actually lower than chain competitors while offering significantly higher quality. The value proposition here is outstanding – you’re getting handcrafted, small-batch items at surprisingly affordable prices.

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Allergy-Conscious: Parents with food allergies in the family will love that all their candy comes with ingredient labels, making it easy to determine what’s safe for children with dietary restrictions. This thoughtful attention to detail demonstrates their commitment to serving all customers safely.

Gift Shop Selection: Beyond candy, you’ll discover a charming collection of gift items, including locally crafted pieces from Wisconsin artisans. This makes it easy to find the perfect memento or gift that captures the essence of your Wisconsin experience.

Parking & Accessibility: You’ll find convenient on-street parking available, plus additional parking behind the building. The shop is wheelchair accessible, ensuring everyone can enjoy their sweet offerings.

Seasonal Specialties: During peak seasons like Christmas, their chocolate enrobers run 12-14 hours daily to meet demand. You’ll want to plan ahead for holiday orders, though their year-round selection never disappoints.

Drive-Thru Convenience: Their Coffee to Go location across the street offers the convenience of grabbing your favorite Guth’s coffee, espresso, or ice cream treats without leaving your car – perfect for those busy Wisconsin mornings.

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Guth’s Candy
📍 928 E Main St, Waupun, WI 53963