- Attraction: Greenbush Bakery
- Location: 1402 Regent St, Madison, WI 53711
- Industry: Bakery
- Website: https://greenbushbakery.com/
Greenbush Bakery is Madison’s beloved donut institution that has been delighting locals and visitors since 1996.
What started as life-long Madison residents Marv and Barb Miller’s vision to bring old-fashioned bakery goods reminiscent of their childhood has grown into something truly special. In 1998, they made a commitment that sets them apart from every other bakery in the region – becoming the only certified kosher dairy kitchen between Milwaukee, Minneapolis, and Chicago.
This dedication to quality and tradition earned them Madison Magazine’s 2022 Gold award for Best of Madison: Bakery – Sweets, and more importantly, a devoted following that spans generations.
Signature Donuts & Must-Try Treats
Old Fashioned Donuts: The crown jewel of Greenbush’s offerings, these cake donuts are dense in all the right ways, with a texture that truly retains that perfect cake-like consistency. You’ll find them dripping with glaze and delivering exactly the sugary happiness that donut lovers crave. Many customers call this their absolute go-to choice, and it’s easy to see why.
Apple Fritters: These aren’t your average fritters – they’re steering wheel-sized masterpieces that customers literally dream about. Each fritter strikes the perfect balance of cinnamon, glaze, and crunchy dough with just enough apple pieces to satisfy. At around $5, they’re substantial enough to share with family, though you might not want to.
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Keep Exploring →Maple Blueberry: This flavor combination has achieved near-legendary status among regular customers. The maple sweetness perfectly complements the burst of blueberry flavor, creating a donut that people genuinely dream about between visits.
Oreo Donuts: These creative treats feature Oreo cookie pieces and cream filling, sometimes with unexpected twists like banana cream that become happy accidents worth trying. The combination of cookie crunch and creamy filling creates a delightful textural experience.
Sour Cream Donuts: A customer favorite that showcases the bakery’s mastery of traditional techniques. These donuts offer a subtle tang that balances beautifully with sweet glazes and toppings.
Seasonal Specialties: Throughout the year, you’ll discover holiday-themed donuts and rotating flavors that keep regulars coming back to see what’s new. From Girl Scout-inspired creations with caramel drizzle to pumpkin spice varieties, there’s always something special to try.
Long Johns: Available exclusively on Fridays and Saturdays, these elongated treats are worth planning your visit around.
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Two Convenient Locations: The original Regent Street location sits in the heart of campus life, where you can actually watch some of the donut-making process through the windows along Regent Street. The newer East Side location offers a more spacious, modern environment with ample free parking – a luxury that the original location couldn’t provide.
Late-Night Magic: Weekend warriors know the secret – Greenbush stays open until 3 AM on Friday and Saturday nights, making it the perfect destination for those late-night donut cravings that only a fresh, warm treat can satisfy.
Visual Production: At the Regent Street location, the production setup allows you to glimpse the magic happening behind the scenes, with equipment running along the street-facing windows so you can watch your donuts being made.
Clean, Welcoming Spaces: Both locations maintain spotless environments with cases that stay well-stocked throughout the day. The East Side location features a more contemporary feel with plenty of seating, while the original maintains that cozy neighborhood bakery charm.
Other Considerations
Fair Pricing: Individual donuts cost about $1 each, with deals like 6 for $5.50 making it easy to share with friends or stock up for the week. The generous size and quality make these prices feel like a genuine value.
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Keep Exploring →Parking Logistics: The Regent Street location offers street parking plus eight designated customer spots in the back lot of the Regent Apartments. The East Side location provides the luxury of a large, free parking lot – perfect for quick stops.
Kosher Quality: The bakery’s kosher certification isn’t just about religious observance – it represents their commitment to using the finest ingredients and maintaining the highest standards throughout their operation.
Perfect for Groups: Whether you’re bringing donuts to work, hosting a morning meeting, or treating college friends, Greenbush handles custom orders beautifully. Donut holes can be pre-ordered, and dozens of assorted donuts make impressive presentations.
Best Visit Times: Tuesday afternoons around 3:30 PM often showcase the fullest selection, with cases and stands completely stocked. Early morning visits guarantee the freshest options, while late-night weekend visits offer their own special appeal.
Family-Friendly: This is genuinely a place where generations create memories together, from grandparents introducing grandchildren to their favorite flavors to college students establishing traditions that last well beyond graduation.
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Discover MoreGreenbush Bakery
📍 1402 Regent St, Madison, WI 53711
