- Attraction: South Pier Parlor
- Location: 434 S Pier Dr, Sheboygan, WI 53081
- Industry: Ice Cream Shop
- Website: https://www.southpierparlor.com/
A miniature Coca-Cola train chugs endlessly around the upper walls while the sweet aroma of freshly-made waffle cones fills the air at this enchanting turn-of-the-century ice cream parlor nestled along Sheboygan’s scenic South Pier.
Since opening in 2011, South Pier Parlor has transported visitors back to the golden age of soda fountains and family treats, complete with wooden booths, vintage décor, and an authentic 1930s soda fountain that still churns out old-fashioned sodas and floats.
What sets this charming establishment apart isn’t just its nostalgic atmosphere—it’s the premium ice cream sourced from both Cedar Crest Ice Cream Factory in nearby Manitowoc and the award-winning Petersen’s Old-Fashioned Ice Cream from Oak Park, Illinois, which has been crafting exceptional frozen treats since 1919.
You’ll discover over 32 rotating flavors alongside handcrafted waffle cones made fresh throughout the day and homemade fudge prepared on-site.
Ice Cream & Frozen Treats
Signature Flavors: You’ll find an impressive rotating selection of both classic and creative flavors that change daily. Popular specialty options include Coconut Joy, Pirates Bounty, Sea Turtle, Big Muddy, Caramel Collision, and Deep Space—each offering unique flavor combinations that keep visitors coming back to try something new. The Play Dough flavor features vanilla with almond bits and sugar cookie pieces, while Firecracker combines strawberry cheesecake with popping candy for a fun surprise.
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Keep Exploring →Premium Ice Cream Sources: The parlor takes pride in serving high-quality ice cream from two exceptional sources. Cedar Crest provides the majority of flavors, known for their rich, creamy texture and bold taste profiles. Petersen’s supplies the vanilla varieties, which feature an exceptionally high butterfat content that creates an incredibly smooth and flavorful base for sundaes and other treats.
Portion Sizes: Don’t be surprised when your single scoop arrives—these generous portions are actually closer to what most places would call a double scoop. The kiddy size portions are equivalent to a standard single scoop elsewhere and come with a delightful gummy treat hidden at the bottom of the cone.
Homemade Waffle Cones: The fresh waffle cones are made continuously throughout the day, creating an irresistible aroma that greets you the moment you step inside. These crispy, golden cones provide the perfect vessel for your chosen flavors and are consistently praised for their exceptional taste and texture.
Specialty Sundaes: The menu features classic sundae options including brownie sundaes with soft, warm brownies, turtle sundaes with caramel and pecans, and customizable creations with hot fudge, caramel, and various toppings. The banana splits are generously proportioned and beautifully presented.
Additional Treats & Beverages
Handmade Fudge: Created fresh in-house, the fudge selection provides a rich, decadent alternative to ice cream. The smooth, creamy texture and intense chocolate flavor make it a popular choice for those seeking something extra indulgent.
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Discover MoreOld-Fashioned Sodas: The authentic 1930s soda fountain creates traditional sodas and ice cream floats using classic techniques and equipment. These refreshing beverages offer a taste of nostalgia that perfectly complements the vintage atmosphere.
Coffee & Espresso Bar: For those seeking a caffeine boost alongside their sweet treats, the full coffee bar serves espresso drinks and traditional coffee options that pair wonderfully with the homemade desserts.
Malts & Shakes: Choose from any of the available ice cream flavors to create thick, creamy milkshakes and malts that capture the authentic soda fountain experience.
Atmosphere & Décor
Turn-of-the-Century Theme: The spacious interior recreates the charm of a 1920s ice cream parlor with meticulous attention to detail. Wooden booths provide comfortable seating, while vintage nick-nacks and period-appropriate decorations create an authentic old-fashioned ambiance that rivals the attention to detail found at Disney’s Main Street USA.
Entertainment Features: Children and adults alike are captivated by the fully-functioning miniature Coca-Cola train that continuously circles the perimeter walls near the ceiling. Sandy the Horse and other small antiques add to the nostalgic charm, creating plenty of visual interest while you wait in line or enjoy your treats.
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Keep Exploring →Tin Roof & Historic Elements: The beautiful historic tin roof and carefully chosen décor elements transport visitors to a bygone era when ice cream parlors served as community gathering places for families and friends.
Scenic Location: The parlor’s position along the South Pier offers stunning views of the Sheboygan River and Lake Michigan. The waterfront location creates a breezy, refreshing environment that enhances the overall experience.
Other Considerations
Seating Options: You’ll find ample seating both indoors in the comfortable wooden booths and outdoors on the patio overlooking the riverfront. The outdoor seating area provides a perfect spot to enjoy your treats while taking in the scenic waterfront views and lake breezes.
Pricing: The prices are quite reasonable considering the generous portion sizes and premium ice cream quality. Most visitors find the cost comparable to other quality ice cream shops, with the added value of the exceptional atmosphere and larger servings making it an excellent value.
Seasonal Operation: The parlor operates seasonally from early April through early October, depending on weather conditions. It’s wise to check their Facebook page for current hours and opening updates, as the schedule can vary based on weather and seasonal demands.
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Discover MoreFamily-Friendly Environment: This attraction appeals to visitors of all ages, from toddlers mesmerized by the train to grandparents reminiscing about their own childhood ice cream parlor experiences. The welcoming atmosphere encourages families to linger and create lasting memories together.
Busy Summer Days: During peak summer weather, lines can easily wrap around the building, but the efficient and friendly team keeps things moving smoothly. The wait becomes part of the experience as you watch the train and soak in the vintage atmosphere.
Taste Testing: You’re welcome to sample flavors before making your decision, which is particularly helpful given the extensive and rotating selection of unique flavors available.
South Pier Parlor
📍 434 S Pier Dr, Sheboygan, WI 53081
