- Attraction: NEW Zoo & Adventure Park
- Location: 4378 Reforestation Rd, Green Bay, WI 54313
- Industry: Zoo
- Website: https://newzoo.org
Wisconsin’s wildlife wonderland awaits just north of Green Bay, where towering giraffes lean down for snacks while penguins dive and play mere steps away.
NEW Zoo & Adventure Park transforms a stunning 43-acre wooded landscape into an extraordinary experience that goes far beyond traditional zoo visits.
This AZA-accredited facility houses over 200 animals representing nearly 90 species, creating intimate encounters you simply won’t find at larger zoos.
What makes NEW Zoo truly special is how close you can get to the animals. The spacious, naturalistic habitats allow for incredible viewing opportunities, whether you’re watching playful river otters splash in crystal-clear water or observing majestic African lions lounging in their expansive enclosure.
The adventure doesn’t stop with animal viewing – the adjoining Adventure Park features racing ziplines, challenging ropes courses, and climbing walls that turn your zoo visit into an adrenaline-pumping day of outdoor thrills.
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Giraffe Feeding Sessions: The absolute highlight for most visitors involves coming face-to-face with gentle giants Hodari and Zuri. For just $1, you can purchase special treats and hand-feed these magnificent creatures while knowledgeable keepers share fascinating insights about giraffe behavior and conservation efforts.
The feeding platform puts you at perfect height to look directly into their expressive eyes and feel their surprisingly soft tongues as they delicately take food from your hands.
Penguin Paradise: The penguin exhibit captivates guests of all ages as these tuxedo-clad swimmers glide gracefully through their aquatic habitat. You’ll be mesmerized watching them dive, chase each other playfully, and waddle across their rocky shores. The viewing windows provide crystal-clear underwater perspectives of their swimming prowess.
Children’s Barn & Petting Zoo: Little hands can gently pet friendly goats, sheep, alpacas, and reindeer in this interactive space designed for close animal encounters. The farm animals love attention and treats, creating memorable moments for young animal lovers.
Wisconsin Wildlife Trail: This section showcases native species including American black bears, white-tailed deer, red foxes, and North American river otters. You’ll appreciate seeing these local animals in beautifully designed habitats that mirror their natural Wisconsin environments.
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Discover MoreAfrican Safari Section: Beyond giraffes, this area features powerful African lions and other exotic species that transport you to distant continents without leaving Wisconsin.
Adventure Park Thrills
Racing Ziplines: Two parallel cables stretch 1,000 feet from the historic fire tower, allowing friends and family to race side-by-side at speeds reaching 40 mph. The elevated starting platform provides breathtaking views of the entire zoo before your exhilarating descent.
Multi-Level Ropes Course: Sixty different challenges spread across three difficulty levels let you choose your own adventure. Whether you’re a beginner testing your balance or an experienced climber seeking serious challenges, the course adapts to your skill level.
40-Foot Climbing Wall: Three different climbing surfaces offer varying degrees of difficulty, making this attraction suitable for both novice and experienced climbers.
Canopy Tour: Self-guided educational walks across suspension bridges between trees provide elevated wildlife viewing while delivering a moderate physical challenge.
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Natural Forest Environment: The zoo’s location within the Brown County Reforestation Camp creates an authentic woodland atmosphere where peacocks roam freely across pathways and natural hiking trails wind through mature forest. The 1,560-acre setting feels more like exploring a nature preserve than visiting a traditional zoo.
Well-Maintained Facilities: You’ll find impeccably clean grounds, spotless restrooms, and beautifully maintained animal habitats throughout your visit. The attention to detail shows in everything from the crystal-clear water features to the thoughtfully designed viewing areas.
Historic Fire Tower: The towering observation structure serves as both a landmark and the starting point for zipline adventures, offering panoramic views of the entire property.
Mayan Restaurant: This on-site dining option features outdoor seating with scenic zoo views, serving everything from classic burgers and fries to Dippin’ Dots ice cream and specialty snacks.
Educational Atmosphere: Throughout your visit, you’ll encounter informative displays and knowledgeable staff who enhance the experience with fascinating animal facts and conservation stories.
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Excellent Value Pricing: At $14.50 for adults and $10 for children, NEW Zoo offers exceptional value compared to larger metropolitan zoos. Special discounts include half-price admission during January and February, plus Wednesday evening discounts during summer months.
Perfect Visit Duration: Most families spend 2-3 hours exploring the zoo comfortably, making it ideal for visitors who want a substantial animal experience without the exhaustion of all-day mega-zoos.
Free Roaming Peacocks: These colorful birds wander throughout the grounds, creating delightful surprise encounters and fantastic photo opportunities.
Endangered Species Carousel: At just $1 per ride, this conservation-themed attraction adds extra fun while supporting wildlife preservation efforts.
Seasonal Considerations: While open year-round, animal activity peaks during cooler morning hours, especially in summer heat. Winter visits offer the unique charm of seeing cold-weather animals at their most active.
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Keep Exploring →Parking Convenience: Ample free parking includes main lots plus overflow areas, ensuring easy access even during busy weekends.
Adventure Park Seasonal Operation: The ropes courses and ziplines operate Memorial Day through Labor Day weekends, with extended hours during peak summer months.
NEW Zoo & Adventure Park
📍 4378 Reforestation Rd, Green Bay, WI 54313
