- Attraction: Nice As New
- Location: 2400 Rib Mountain Dr, Wausau, WI 54401
- Industry: Thrift Store
- Website: https://niceasnew.com
Stepping through the doors feels like entering a treasure hunter’s paradise where every rack holds the possibility of your next favorite find.
Nice As New has been central Wisconsin’s premier resale destination for over four decades, transforming from a small west-side shop into a sprawling wonderland of gently used clothing and household goods that keeps shoppers coming back week after week.
What started in 1984 has grown into something special – a place where you can score high-end designer pieces at thrift store prices while helping your community and the environment.
The daily-changing inventory means every visit brings fresh discoveries, from barely-worn name brand clothing to unique home décor pieces you won’t find anywhere else.
Clothing & Fashion Finds
Designer Labels for Less: You’ll discover an impressive selection of high-end brand names scattered throughout the racks. Shoppers regularly uncover pieces from well-known designers and premium clothing lines at a fraction of their original retail prices, making it a goldmine for fashion lovers on a budget.
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Keep Exploring →Complete Family Selection: The store caters to everyone with dedicated sections for women’s, men’s, and children’s clothing in all sizes. Whether you’re hunting for professional attire, casual weekend wear, or adorable kids’ outfits, you’ll find quality options that look and feel practically new.
Seasonal Variety: From warm winter coats to summer dresses, the seasonal selection stays current with weather needs. Many customers rave about finding perfect pieces for upcoming seasons, including formal wear for special occasions and everyday essentials that become wardrobe staples.
Shoe Paradise: The footwear section impresses with everything from dress shoes to boots to athletic wear. You’ll spot both trendy styles and classic designs, often in excellent condition with plenty of life left in them.
Home & Household Treasures
Décor Discoveries: Beyond clothing, the home goods section offers an eclectic mix of decorative items, furniture pieces, and household essentials. From vintage finds to contemporary accents, you’ll stumble upon unique pieces that add character to any living space.
Books & Media: The entertainment section stocks a rotating collection of books, DVDs, and CDs across various genres. It’s perfect for building your home library or finding that hard-to-find movie you’ve been wanting to watch again.
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Discover MoreKitchen & Dining: Small appliances, dishes, and kitchen gadgets fill the household section with practical items for every cooking enthusiast. Many pieces appear barely used, offering significant savings on quality kitchen essentials.
Store Atmosphere & Shopping Experience
Treasure Hunt Vibe: The packed racks and abundant inventory create an authentic thrift store atmosphere where patience pays off. You’ll need to take your time browsing through the densely stocked sections, but that’s part of the fun – you never know what gems you’ll uncover with a little digging.
Well-Organized Chaos: While the sheer volume of merchandise can feel overwhelming, the store maintains organization within categories. Clothing is sorted by type and size, though items get mixed around as shoppers browse throughout the day.
Spacious Layout: The large retail space provides room to move around despite the abundant inventory. You’ll find adequate dressing rooms for trying on potential purchases and space to really examine items before buying.
Other Considerations
Wallet-Friendly Pricing: The prices strike a sweet spot between affordability and quality, typically offering significant savings compared to retail stores. While some shoppers note it’s not the absolute cheapest thrift option in town, the quality and selection justify the slightly higher price point for most items.
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Keep Exploring →Resale Rewards Program: Joining their loyalty program lets you earn points on purchases that convert to future discounts. It’s a nice perk for regular shoppers who want to maximize their savings on return visits.
Parking Convenience: The private parking lot makes shopping easy without worrying about street parking or walking long distances with your finds. You’ll appreciate this when you discover that perfect piece of furniture or end up with multiple shopping bags.
Frequent Inventory Changes: Since new items arrive daily, frequent visits increase your chances of scoring amazing deals. Many regular customers stop by weekly to catch the latest arrivals before they disappear.
Consignment Opportunities: If you have quality items to sell, they accept consignments with a 40/60 split in the store’s favor. The intake process requires appointments for larger quantities, and items must meet their quality standards.
Nice As New
📍 2400 Rib Mountain Dr, Wausau, WI 54401
