- Attraction: Retique
- Location: 190 N Broadway, Milwaukee, WI 53202
- Industry: Thrift Store
- Website: https://www.amazinggoodwill.com/retique
Fashion-forward thrifting reaches new heights at this boutique-style Goodwill tucked into Milwaukee’s trendy Historic Third Ward.
Named the Best Vintage Shop by Milwaukee Magazine and Best Thrift Store in Wisconsin by Yelp! Insider, Retique transforms secondhand shopping into a curated treasure hunt where designer labels meet bargain prices.
Opening its doors in May 2009, this 5,343-square-foot retail outlet occupies the former site of Private Gardner, an upscale florist.
Unlike traditional Goodwill stores, Retique was designed from the ground up to target a more middle-class shopper with a clean, bright, well-organized layout and merchandising flair that rivals fashionable chains and boutiques. You’ll immediately notice the difference when you step inside – this isn’t your typical thrift store experience.
Designer Finds & Fashion Treasures
The Designer Collection: You’ll discover an impressive selection of high-end brands that typically grace department store racks. Ann Taylor, Banana Republic, Zara pieces regularly appear among the carefully curated merchandise, alongside finds from luxury labels that would cost hundreds elsewhere.
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Keep Exploring →The store sources its inventory from donation centers throughout southeastern Wisconsin, northern Illinois and the Chicago metropolitan area, creating a diverse mix of metropolitan fashion finds.
Vintage Gems: The thrill of discovering authentic vintage pieces sets Retique apart from ordinary thrift shops. You might uncover a brand new $134 linen blazer from Lord & Taylor for less than $6.99 or stumble upon that perfect statement piece that’s been waiting decades for the right owner. The store’s rotating inventory means that no two visits are the same, offering new surprises and hidden gems each time you return.
Home Goods & Accessories: Beyond clothing, you’ll find unique home goods at bargain prices that can transform any living space. From decorative arts to functional pieces, the home section offers curated selections that reflect the same quality standards as the clothing departments. Artwork and crafts from Goodwill participants are also featured, adding local artisan touches to the shopping experience.
Jewelry & Small Treasures: The accessories section rewards careful browsing with quality costume jewelry, scarves, handbags, and small collectibles. These finishing touches can complete an outfit or serve as unique gifts that show you put thought into your selection.
Atmosphere & Décor
Boutique-Style Environment: The atmosphere is described as clean, bright, and welcoming, with spacious dressing rooms that enhance the overall shopping experience. The layout mimics upscale retail stores rather than traditional thrift environments, with interior feels like a higher end store (like Urban Outfitters or West Elm) even though it’s a Goodwill.
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Discover MoreThird Ward Location: Located in Milwaukee’s Historic Third Ward, the store benefits from its position in the city’s premier arts and shopping district. The neighborhood’s cobblestone streets and converted warehouse buildings create a sophisticated backdrop that complements Retique’s upscale thrift concept.
Organized Shopping Experience: Unlike chaotic thrift environments, merchandise is well-organized with clear sections and logical layouts. You’ll spend more time discovering treasures and less time hunting through disorganized racks.
Essential Oil Ambiance: They do continuously spray some essential oils throughout the space, creating a pleasant shopping environment that feels fresh and inviting rather than musty like some secondhand stores.
Other Considerations
Pricing Philosophy: Average cost of a shirt is between $5-$7, so maybe that’s more than your average thrift store, but these are quality clothes with, many times, designer labels. While items have been deeply discounted from retail, individual items are priced according to brand and condition. The slightly higher prices reflect the curated selection and designer quality you’ll encounter.
Special Savings: Half off color tag days still apply, offering additional savings on already discounted merchandise. These rotating sales can make already great deals even better for budget-conscious shoppers.
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Keep Exploring →Payment Options: Customers may pay with cash, credit cards or debit cards. However, we do not accept American Express at this time. Retique’s sustainable, affordable fashion items qualify for Perks Plus loyalty rewards, allowing frequent shoppers to earn benefits.
Shopping Strategy: Visit during weekdays for a quieter shopping experience and better chances of finding rare items. The store’s inventory changes regularly, so multiple visits increase your chances of discovering that perfect piece.
Store Policies: All Goodwill stores have implemented a no-return policy, so you’ll want to carefully examine items before purchasing. The fitting rooms are available to help ensure proper fit before committing to a purchase.
Mission Support: Every purchase supports Goodwill’s non-profit social enterprise, which provides essential job training programs, employment placement services, and other community-based programs throughout Southeastern Wisconsin, making your fashion finds doubly rewarding.
Retique
📍 190 N Broadway, Milwaukee, WI 53202
