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The Secret To This Iconic Knoxville Deli’s Legendary Sandwiches Is In The Steamer

Published: September 30, 2025

  • Attraction: Gus’s Good Times Deli
  • Location: 815 Melrose Pl, Knoxville, TN 37916
  • Industry: Deli
  • Website: Facebook Page

This deli is where every wall tells a story through decades of Tennessee Volunteers memorabilia.

And it’s where the owner might just remember your dad’s go-to order from 1992.

That’s what makes Gus’s Good Times Deli something truly special in Knoxville.

Since opening its doors in 1981, this campus institution near the University of Tennessee has become the ultimate multi-generational meeting spot.

Whether you’re a current student grabbing a late-night bite at 2 a.m. or an alumnus bringing your kids for their first taste of a legendary steamed sandwich, you’ll feel that unmistakable sense of coming home.

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The deli has survived the Strip’s transformation, outlasting countless restaurants that came and went, proving that authenticity and consistency never go out of style.

Signature Steamed Sandwiches

The Hoagie: This is what keeps families coming back decade after decade. You’ll get thinly sliced ham, salami, and Swiss cheese piled high and then steamed to absolute perfection.

The steaming process creates something magical—the bread becomes wonderfully soft while staying together, and the cheese melts into every crevice.

Choose between light or pumpernickel bread, and it comes loaded with mayo, deli mustard, lettuce, tomato, and onion, plus pickles and pepperoncini on the side. Those generous portions of seasoned shoestring fries accompany every sandwich.

The Reuben: If you’re looking for comfort food at its finest, the Reuben delivers with layers of tender corned beef, tangy sauerkraut, melted Swiss cheese, and Thousand Island dressing on pumpernickel.

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The steaming method makes all the difference here, allowing the flavors to meld together beautifully while keeping everything moist and flavorful. You’ll understand why people have been ordering this exact sandwich since the early ’80s.

Steak in a Sack: Think of this as Gus’s Greek-inspired take on a Philly cheesesteak. Green peppers, onions, and thinly sliced rib-eye steak get nestled inside a warm pita with lettuce, tomato, and creamy Italian dressing.

It’s messy, it’s indulgent, and it’s exactly what you want after a Tennessee football victory. The pita holds up surprisingly well to all that juicy steak.

Burgers & Hot Items

The Cheeseburgers: Don’t sleep on the burgers here—they’re absolutely massive and come perfectly grilled with your choice of cheese. You can even request grilled onions, which adds a sweet, caramelized depth that elevates the whole burger.

These aren’t your typical college-town burgers; they’re restaurant-quality patties that arrive juicy and well-seasoned, served on a toasted bun.

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Deep Fried Pickles: These crispy pickle spears have become cult favorites. They’re breaded perfectly and fried until golden, arriving at your table piping hot. The contrast between the crunchy exterior and tangy pickle inside is addictive, and they pair beautifully with the honey mustard dipping sauce.

The Gyro: Since founder Gus Captain brought his Greek heritage to the menu, the gyro has been a standout. You’ll find a perfect lamb and beef combination wrapped in a warm pita with onions, tomatoes, and tzatziki sauce. It’s authentic, generously portioned, and comes with those famous fries.

The Famous Fries

Shoestring Perfection: Every single order comes with what can only be described as a mountain of thin, crispy shoestring fries. These aren’t just any fries—they’re heavily seasoned with a special blend that some describe as almost over-seasoned, but in the best possible way.

They’re salty, crispy, and incredibly addictive. You’ll definitely want that fountain drink handy because these fries pack a flavorful punch. The portions are so generous that sharing becomes mandatory unless you’re truly hungry.

Atmosphere & UT Pride

Tennessee Memorabilia Everywhere: Walking into Gus’s is like stepping into a Tennessee Volunteers museum. Every available wall space showcases decades of UT history—newspaper clippings, photographs, autographed items, and artwork celebrating the orange and white.

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You’ll spot signatures from legendary players like Peyton Manning, Reggie White, Todd Helton, and countless others who’ve made this their spot over the years.

Old-School College Vibes: The interior hasn’t changed much since the ’80s, and that’s exactly the point. It’s cozy without being cramped, casual without being sloppy. The nostalgic atmosphere creates an instant connection whether you’re experiencing it for the first time or the hundredth.

You’ll notice the well-loved feel—this is a place that’s been serving hungry students and families for over four decades, and it shows in the most charming way.

Game Day Energy: On Tennessee football game days, the atmosphere becomes electric. You’ll find three generations of Volunteers crowding in together, all wearing orange, all sharing stories, all united by their love for the Vols and their hunger for a good sandwich.

It’s become such a tradition that many families plan their entire game day around stopping at Gus’s either before heading to Neyland Stadium or right after a victory.

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Other Considerations

Wallet-Friendly Pricing: You’ll find the prices extremely reasonable, especially considering the massive portions. Most sandwiches hover around the $9 mark, and that includes those generous piles of fries and a fountain drink with the daily special.

For college students on a budget or families feeding multiple people, the value here is outstanding. You’re getting quality ingredients, huge portions, and a memorable experience without breaking the bank.

Late-Night Lifesaver: One of Gus’s biggest draws is staying open until 2 a.m. on weeknights and 3 a.m. on Fridays and Saturdays. This makes it the perfect destination for those late-night cravings after studying or going out.

There’s something about stumbling into Gus’s at midnight for a hot sandwich that becomes a core college memory for many students.

Limited Parking: You’ll find parking somewhat challenging, as there’s only street parking and a small lot nearby. On game days or busy evenings, arrive early or be prepared to walk a bit.

The location right off Melrose Avenue near the Strip makes it easily walkable from campus, which is how most students get there anyway.

Family-Friendly Institution: While it’s definitely a college hangout, Gus’s welcomes everyone with open arms.

You’ll see multi-generational families sharing meals, alumni bringing their children for their first visit, and even rival fans who’ve heard about the legendary food. The friendly, laid-back atmosphere makes everyone feel welcome.

Cookie Finish: Don’t skip the chocolate chunk or salted caramel cookies for dessert. They’re slightly cold from the case, which somehow makes them even better—chewy, satisfying, and the perfect sweet note to end your meal.


Gus’s Good Times Deli
📍 815 Melrose Pl, Knoxville, TN 37916

Writer: June Holloway
Contributor

June Holloway is a lifelong Tennessean who grew up in the shadow of the Smokies and now writes from her home just outside of Gatlinburg. She has a deep love for winding mountain roads, American barbecue joints, and stories passed down on front porches.