- Attraction: Elvis Presley’s Memphis Museum (at Graceland)
- Location: 3717 Elvis Presley Blvd, Memphis, TN 38116
- Industry: Museum
- Website: https://www.graceland.com/epm
A $45 million entertainment complex sprawled across 200,000 square feet isn’t something you stumble upon every day.
Elvis Presley’s Memphis at Graceland opened in 2017 as the largest expansion in the attraction’s history, transforming how you experience the King of Rock ‘n’ Roll’s legendary life.
Located directly across from Graceland Mansion, this massive museum complex houses over 1.5 million artifacts from the Graceland Archives, making it the world’s most comprehensive Elvis museum.
You’ll discover an emotional journey through Elvis’ entire career timeline, from his earliest recordings in Memphis to his show-stopping Las Vegas performances.
The complex features multiple museum buildings filled with dazzling jumpsuits, gleaming gold and platinum records, iconic automobiles including that famous pink Cadillac, custom aircraft, and interactive virtual reality experiences that let you step into Elvis’ world.
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The Entertainer Career Museum: Where Legends Come Alive
Elvis: The Entertainer: This sprawling 20,000-square-foot museum serves as the crown jewel of the complex, showcasing hundreds of artifacts that chronicle Elvis’ remarkable journey from Tupelo to international superstardom.
You’ll find yourself surrounded by wall-to-wall displays of his stunning stage jumpsuits, each more elaborate than the last, alongside his impressive collection of gold and platinum records that stretch from floor to ceiling.
The Jumpsuits Display: Prepare to be dazzled by the “Elvis: Dressed to Rock” exhibit, which features over 100 pieces of stagewear from his 1969-1977 performing years.
You’ll see the legendary black leather suit from the ’68 Comeback Special and the spectacular American Eagle jumpsuit from the Aloha From Hawaii concert.
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Discover MoreRecent updates brought back 15 jumpsuits that had been touring worldwide, and the floor-to-ceiling displays let you appreciate every sequin, cape, belt, and piece of jewelry up close.
The Archives Treasures: The “90 for 90” exhibit presents 90 fascinating stories through specially selected items from the massive Graceland Archives.
You’ll encounter everything from instantly recognizable iconic pieces to rare personal items that capture intimate moments from Elvis’ life away from the spotlight. These artifacts each tell unique stories that help you understand both the public legend and the private man.
The ’68 Special Experience: Step into a visual recreation of Elvis’ pivotal 1968 television special. You’ll see original show tickets, made-for-TV outfits, video clips, images, and artifacts displayed alongside a replica stage and those famous ELVIS letters. This exhibit brilliantly captures the creative genius behind Elvis’ unforgettable comeback performance.
Grammy Glory: Three Grammy Awards and the Presidential Medal of Freedom are proudly displayed among the career memorabilia. You’ll also discover extensive exhibits covering his military service, movie career memorabilia, and his early Tupelo years, giving you a complete picture of his multifaceted life.
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Keep Exploring →Presley Motors & More Magnificent Machines
The Pink Cadillac: The star attraction at Presley Motors Automobile Museum is undoubtedly Elvis’ iconic 1955 Pink Cadillac Fleetwood Series 60—a symbol of his rise to fame that you can view up close. The vibrant pink paint job is just as eye-catching today as it was seven decades ago.
Rare & Remarkable Rides: You’ll find yourself admiring an impressive collection of over 20 automobiles and motorized vehicles. The 1957 BMW 507 roadster stands out as one of the rarest cars in the collection—only 252 were ever produced, and this one’s reportedly worth over $2 million.
The 1973 Stutz Blackhawk III was Elvis’ personal favorite, and he was the first person to own one. You can also see a 1975 Dino Ferrari, Mercedes Benz limousine, several Rolls Royce sedans, and even the yellow Pantera that Elvis famously shot when it wouldn’t start—the bullet hole’s still visible.
Beyond Cars: The Presley Cycles exhibit showcases motorcycles, boats, dune buggies, and other recreational toys that made Graceland feel like one giant playground. You’ll even spot a John Deere tractor that was actually used on the Graceland property.
Movie Magic: A theater space within the automobile museum plays Elvis movie clips focused on cars and racing, letting you see these beautiful machines in action on the silver screen.
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Discover MoreInteractive Virtual Reality Experiences
Become Elvis Yourself: Ten immersive activities using cutting-edge virtual and augmented reality technology let you create unforgettable personal memories. The “Elvis Yourself” Virtual Dress-Up Experience transforms you into an Elvis impersonator, while the Eras of Elvis Game lets you snap photos with your favorite 50s, 60s, or 70s version of the King.
Movie Star Moments: Place yourself into iconic Elvis movie posters at the photo booth, or step onto the set of Blue Hawaii for the “Can’t Help Falling in Love” AR Serenade where Elvis himself serenades you. All photos and videos are completely free to download, making these interactive experiences even more appealing.
Special Exhibits & Hidden Gems
Lisa Marie’s Legacy: The newly-expanded “Growing Up Presley” exhibit beautifully honors Elvis’ late daughter. You’ll see items from her early childhood including baby footprints, a personal golf cart, record player, roller skates, and touching home movies and photos.
The expansion showcases 45 of her outfits along with never-before-seen personal Christmas cards, stationery, and photographs that reveal her life as a loving mother, passionate musician, and devoted guardian of her father’s legacy.
Colonel Tom Parker’s World: Step into the story of Elvis’ larger-than-life manager who guided his career from 1955 to 1977. You’ll discover canes, hats, and pipes that defined Parker’s distinctive style, colorful lab coats designed for Elvis’ movie sets, his typewriter, rare photographs, and the 1976 Cadillac that Elvis gifted to him.
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Keep Exploring →ICONS Exhibit: This fascinating display celebrates Elvis’ influence on music history through original wardrobe, instruments, and artifacts from over 25 artists he inspired—including Bruce Springsteen, Jimi Hendrix, Elton John, James Brown, Billy Joel, and many more. You’ll even see John Lennon’s piano on display.
The Custom Aircraft Experience
The Lisa Marie Jet: Step aboard Elvis’ customized 1958 Convair 880 jetliner, named after his daughter. You’ll marvel at the opulent interior featuring a living room, conference room, and private bedroom complete with gold-plated seatbelts, leather-covered tables, and 24-karat gold-flecked sinks. It’s luxury travel fit for a king.
Hound Dog II: Elvis’ Lockheed JetStar business jet offers another glimpse into how the superstar traveled in style from show to show across the country.
Atmosphere & Experience
Spacious Design: The museum complex allows you to spread out and enjoy exhibits at your own comfortable pace. Unlike the mansion tour where you’re moving with groups, here you have breathing room to linger over displays that captivate you.
Immersive Soundscape: Elvis’ music plays throughout the complex—both indoors and outdoors—creating an authentic atmosphere that keeps you connected to his artistry as you explore. The constant musical presence helps transport you back to his era.
Modern Presentation: The exhibits feature contemporary museum design with thoughtful lighting, clear informational placards, and carefully curated arrangements. Everything feels professional and polished, befitting a world-class museum experience.
Climate-Controlled Comfort: The entire 200,000-square-foot complex maintains comfortable temperatures year-round, which you’ll appreciate during hot Memphis summers or when spending several hours exploring.
Dining & Practical Considerations
Restaurant Options: Two themed restaurants honor Elvis’ parents. Vernon’s Smokehouse serves Memphis BBQ including brisket and many of Elvis’ favorite foods, while Gladys’ Diner offers classic American fare. You can try Elvis’ legendary peanut butter and banana sandwich at Gladys’—an experience that shouldn’t be missed if you’re curious about the King’s quirky food preferences.
Ticket Pricing: The Elvis Experience Tour (including mansion access and museums) starts at $82 for adults and $46.50 for kids ages 5-10. The Elvis Presley’s Memphis + Planes Tour (excluding mansion) begins at $49.75 for adults. VIP experiences range from $139 to over $200 per person, offering perks like skip-the-line access, guided tours, meal vouchers, and exclusive exhibits.
While pricing sits on the higher end compared to typical museum admission, the sheer volume of exhibits and artifacts justifies the investment for Elvis enthusiasts and music history buffs.
Parking Logistics: Secured parking costs $10 for standard vehicles. The GPS address is 3717 Elvis Presley Boulevard, and the lot connects via shuttle to the mansion across the street.
Time Investment: Budget three to four hours minimum if you want to thoroughly explore all the museums and exhibits. Some dedicated fans easily spend an entire day here without seeing everything. Two-day passes are available at reasonable rates if you’re overwhelmed by the scope.
Best Visiting Times: Afternoons after 2:00 p.m. typically see smaller crowds, minimizing wait times. Advanced ticket purchases are strongly encouraged as tours sell out, especially during peak tourist seasons and special Elvis-themed event weekends.
Accessibility: All gift shops, restaurants, and exhibits at Elvis Presley’s Memphis are fully wheelchair accessible. The complex’s modern design accommodates visitors of all mobility levels far better than the historic mansion tour.
Photo Opportunities: Photography is welcome throughout the complex (no flash allowed to protect artifacts). You’ll find countless Instagram-worthy moments among the jumpsuits, cars, and interactive displays.
Elvis Presley’s Memphis Museum (at Graceland)
📍 3717 Elvis Presley Blvd, Memphis, TN 38116
