- Attraction: Mountain Valley Winery
- Location: 2174 Parkway, Pigeon Forge, TN 37863
- Industry: Winery
- Website: mountainvalleywinery.com
Standing proud since 1991, Tennessee’s largest winery transforms over 1.6 million pounds of locally grown grapes into award-winning bottles each year.
Mountain Valley Winery has racked up more than 1,000 medals from competitions across the country, with over 500 unique wines created throughout its storied history.
Located right off the Parkway near the Titanic Museum, this Pigeon Forge destination offers something most wineries charge for but delivers completely free: daily tastings and cellar tours that reveal the magic behind every bottle.
Whether you’re a wine enthusiast seeking French and German styles or someone who prefers sweeter fruit-forward sips, you’ll discover your next favorite pour here.
The winery partners with more than 50 local vineyards to source the finest Tennessee-grown grapes, ensuring every bottle captures the essence of the region. As part of the Rocky Top Wine Trail, Mountain Valley serves as the perfect starting point for exploring Smoky Mountain wine country.
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Keep Exploring →Signature Wines You Won’t Want To Miss
Red Velvet Wine: This seasonal showstopper literally tastes like dessert in a glass. Imagine sipping on liquid red velvet cake with all the rich, sweet, indulgent flavors you’d expect from the beloved Southern treat.
The wine delivers that distinctive cocoa-vanilla combination that makes red velvet cake so irresistible, and it’s become one of the winery’s most sought-after selections.
Rhubarb Wine: Sweet yet tart with a citrusy brightness, this unique offering has developed quite the following.
You’ll notice the refreshing acidity balanced beautifully with natural sweetness, making it incredibly drinkable on warm afternoons.
The rhubarb shines through without being overwhelming, creating a flavor profile that’s both familiar and distinctive.
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Discover MoreMountain Peach: Bursting with juicy stone fruit flavors, this wine captures the essence of a ripe Tennessee peach at peak season.
Sweet and smooth with a natural fruit-forward character, it’s perfect for those who appreciate wines that taste like biting into fresh fruit. The peach flavor is authentic and vibrant, never artificial or cloying.
Mountain Berry: Crafted from a harmonious blend of Concord grapes and raspberry, this wine delivers a jammy, fruit-packed experience.
You’ll taste the bold sweetness of dark berries combined with the bright tang of raspberry, creating layers of flavor that keep each sip interesting. The deep berry notes linger pleasantly on your palate.
Watermelon Wine: Light, refreshing, and capturing summer in a bottle, this playful selection tastes exactly like its namesake. The watermelon flavor comes through crisp and clean, making it an excellent choice when you want something fruity and easy-drinking that won’t weigh you down.
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Keep Exploring →Dry Wine Selection: For those who prefer traditional styles, Mountain Valley produces quality Sauvignon Blanc, Pinot Noir, and Cabernet Sauvignon.
These premium dry options showcase the winery’s versatility, blending Tennessee-grown grapes with careful craftsmanship to create wines that satisfy more refined palates.
Special Experiences & VIP Options
Free Daily Tastings: Walk in any day of the week and sample wines without spending a dime.
You’ll receive four complimentary tastings upon arrival, giving you the chance to explore different styles and discover what speaks to your taste buds.
If four samples aren’t enough, you can purchase additional tastings to round out your experience.
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Discover MoreCellar Tours: Between noon and 5 PM daily, join complimentary guided tours through the winemaking facilities.
You’ll walk past massive oak barrels and gleaming metal fermentation vats while learning about the entire production process, from grape to bottle.
The tour provides fascinating insights into the dedication and skill required to produce award-winning wines.
Grape Escape Lounge: Book this intimate private tasting room for just $15 per person. You’ll enjoy a quieter, more personalized setting where you can sample wines paired with Boar’s Head cheese and charcuterie.
This elevated experience works wonderfully for date nights, small celebrations, or simply when you want a more refined tasting without the bustle of the main room.
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Keep Exploring →VIP Wine Trail Tours: Let Mountain Valley’s shuttle service drive your group to three wineries along the Rocky Top Wine Trail.
The tour includes extra samples, unique discounts, and behind-the-scenes access you won’t get as a walk-in visitor. With transportation included, everyone in your party can taste freely without worrying about designated drivers.
September & October Visits: Time your visit during harvest season and you might witness live grape crushing and bottling operations. Watching the actual winemaking process unfold adds an extra dimension to your understanding and appreciation of the craft.
Atmosphere & Setting
Tasting Room Vibe: You’ll step into a welcoming space designed around the romance of wine country.
The interior features stone walls lined with wooden wine shelves showcasing hundreds of bottles, creating a warm farmhouse-inspired atmosphere.
The layout feels spacious enough to accommodate crowds without feeling congested, even during peak tourist seasons.
Outdoor Seating: Head to the back patio where you can enjoy your wine with mountain views as your backdrop. The outdoor area is pet-friendly, so feel free to bring your four-legged companions along for the experience.
Fresh air combined with good wine creates the perfect combination for a relaxing afternoon.
Wine Slushies: During warmer months, cool down with frozen wine slushies available in various flavors. These frosty treats offer a fun, refreshing twist on traditional wine tasting and have become quite popular with visitors looking for something different.
Gift Shop Selection: Beyond bottles to take home, you’ll find wine accessories, stemware, and local products perfect for souvenirs or gifts. The shop is well-stocked with items that let you extend your wine experience beyond your visit.
Practical Details & Planning Tips
Rocky Top Wine Trail: Mountain Valley is one of five stops on this self-guided wine trail. Pick up a passport at your first winery and collect stamps at each location.
After three stamps, you’ll receive a free gift, and completing all five locations earns you another. The entire trail spans just five miles, making it easy to visit multiple wineries in a single afternoon.
Pricing Approach: The free tastings make this an exceptional value, especially when you consider the quality of wines you’re sampling.
Bottles range from affordable sweet wines to premium selections, with something available at virtually every price point. When you purchase multiple bottles, you’ll often receive discounts that make stocking up even more appealing.
Age Considerations: While all ages are welcome to tour the facility, you must be 21 with valid photo ID to taste or purchase wine. Tennessee law requires strict ID checks, so leave yours at home and you won’t be served, regardless of your age.
Parking & Access: Located right off the Parkway near the Titanic Museum, the winery offers easy pull-in parking. You won’t struggle to find the location, and the convenient access makes it simple to pop in during a day of exploring Pigeon Forge attractions.
Best Times to Visit: While walk-ins are always welcome and reservations aren’t required, calling ahead for large groups helps ensure smooth service. Weekdays tend to be less crowded than weekends if you prefer a more relaxed tasting experience.
Shipping Options: Fell in love with a particular wine but don’t want to haul bottles home? The winery ships to many states, and you can even join their wine club to receive regular deliveries of your favorites straight to your door.
Mountain Valley Winery
📍 2174 Parkway, Pigeon Forge, TN 37863
