- Attraction: The Wildflour Bakehouse
- Location: 240 Forks of the River Pkwy, Sevierville, TN 37862
- Industry: Bakery
- Website: Instagram Page
When you walk through the doors on a Thursday morning, the scent of cinnamon and fresh-baked bread greets you like an old friend.
This small-batch bakery has been perfecting its craft since 1980, when it first opened as a family operation in downtown Sevierville.
What started as a local secret has grown into a must-visit destination that draws visitors from across the Smoky Mountains region.
The bakery operates Wednesday through Saturday, with items selling out quickly—so arriving early is key.
Beyond the signature baked goods, you’ll find a full lunch menu featuring housemade sandwiches and soups, plus custom wedding cakes that have earned the title of best baker in Sevier County.
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Signature Baked Goods
The Cinnamon Bread: You’ll spot this star player immediately when you walk in. The cinnamon bread comes fresh from the oven throughout the day, and you can choose to have it with or without icing.
Each loaf features a perfect swirl of cinnamon sugar that isn’t overpowering—just sweet enough to make you reach for another slice. Warming it up for 20 seconds transforms it into a gooey, aromatic treat that fills your cabin or hotel room with an irresistible scent.
Loaded Cinnamon Bread Creations: Taking the classic cinnamon bread to the next level, you’ll discover specialty variations like the Hound Dog (peanut butter, banana, and bacon), the All American, and the Sticky Piggy.
These made-to-order creations range from $7 to $15 and showcase the bakery’s inventive spirit. Each one is assembled fresh daily, turning simple cinnamon bread into a full flavor experience that combines sweet and savory in unexpected ways.
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You can select from original glaze, caramel pecan, or cream cheese custard—and honestly, you can’t go wrong with any option. The rolls are light and fluffy with just the right amount of cinnamon sugar, never too heavy or overwhelming.
Peanut Butter Fudge Brownies: Decadent doesn’t quite capture these half-pound beauties. The peanut butter and chocolate combination creates rich, fudgy squares that somehow balance indulgence with the perfect texture.
You’ll want to order extras to take back to your cabin or hotel because one is never enough, and they make excellent late-night snacks after a day of hiking.
Oatmeal Cake: This understated gem keeps people coming back trip after trip. The cake has a tender crumb with subtle spices, and it pairs beautifully with coffee or tea for breakfast or an afternoon pick-me-up. It’s the kind of simple, honest baking that reminds you why homemade is always better.
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Italian Wedding Cookies and Butter Cookies: Delicate, buttery, and perfectly sized, these cookies are ideal for sharing (or not). The Italian wedding cookies melt in your mouth with their powdered sugar coating, while the butter cookies deliver pure, simple satisfaction that never goes out of style.
Lemon Pucker Cookies: For those who love a tart-sweet combination, these generously-sized cookies strike the perfect balance.
They’re light and airy with a bold lemon flavor that wakes up your taste buds. Despite their size, you’ll find it nearly impossible to stop at just one—their bright citrus notes keep you reaching for more.
Fruit Danish and Fresh Breads: The daily selection of Danish pastries features flaky, buttery layers filled with seasonal fruits that burst with natural sweetness.
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Discover MoreFresh breads—from cranberry pecan to dill pickle (yes, really!)—are baked each morning and often sell out before noon. The variety means there’s always something new to discover.
Donuts: Added to the menu in recent years, the homemade donuts have quickly become morning favorites. They’re made fresh in small batches with care and attention to flavor, providing a worthy alternative to chain donut shops in the area.
Lunch & Savory Options
Chicken Waldorf Salad Sandwich: This standout lunch option starts with fresh-baked cranberry pecan bread and gets piled high with diced chicken, green apple chunks, sliced grapes, pecans, and cranberries.
It’s hearty without being heavy, and the bread adds a subtle sweetness that complements the filling beautifully. The combination of textures makes each bite interesting.
Avocado Toast: Made to order on house-baked oat grain bread, you can enjoy it plain with fresh-smashed avocado or upgrade it with egg, bacon, feta cheese, tomato, and purple onions for just a dollar more.
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Pimento Cheese: The housemade pimento cheese features a sharp cheddar base with perfect seasoning and diced green olives. It’s available as a sandwich or by itself as a lunch plate option, and the flavor profile hits all the right notes—creamy, tangy, and just a touch of heat.
Soups: The rotating soup selection includes favorites like tomato basil and chicken pot pie soup. You can pair a half sandwich with a cup of soup for a satisfying lunch combo that won’t weigh you down before exploring the Smokies. The soups are hearty and warming, perfect for cooler mountain days.
Additional Sandwiches: The menu includes classic egg salad with pickle relish and albacore tuna salad, both served on bakery-fresh bread with lettuce, tomato, and onion. Each sandwich comes with a cookie, adding a sweet finish to your meal and giving you a preview of the bakery case wonders.
Custom Cakes & Special Events
Wedding & Event Cakes: Voted the best baker in Sevier County in 2023, the bakery specializes in stunning custom cakes for weddings and special occasions.
From rustic country designs to elaborate character cakes, you’ll find beautiful creations that taste as incredible as they look.
Recent highlights include Dolly Parton-themed cakes, gender reveal designs, and elegant vintage wedding cakes that become the centerpiece of celebrations.
Cake Varieties: Popular options include German chocolate with light-as-a-feather cake layers, coconut-pecan icing, and smooth chocolate buttercream.
The Oreo cake has become another favorite, while bundt cakes, cupcakes, and gluten-free options accommodate various preferences and dietary needs. Every cake receives the same attention to detail regardless of size.
Full Service: Beyond baking and decorating, the team delivers and sets up your cake at your venue. You can also add mini pies, decorated sugar cookies, and other treats to complete your dessert table, creating a cohesive spread that impresses guests.
Atmosphere & Setting
Small-Batch Charm: This isn’t a sprawling commercial bakery—it’s an intimate, no-frills space where every ounce of effort goes into the product. The simple storefront puts the focus squarely on what matters: exceptional baked goods made with care and attention that you can actually taste.
Aroma Experience: From the moment you step inside, the smell of fresh-baked treats envelops you. Cinnamon, butter, and warm bread create an intoxicating combination that makes it nearly impossible to leave empty-handed. Your senses will thank you for the visit.
Display Cases: Daily offerings change based on what’s fresh from the oven, and you’ll want to follow the bakery’s Facebook page to see what’s available each day.
The cases showcase colorful cookies, golden pastries, and sliced cakes that look almost too beautiful to eat—but you’ll want to eat them anyway.
Operating Style: The bakery now operates primarily on online orders for custom items, with a separate retail location (Cinnamon Bread Factory Smoky Mtns) for walk-in treats. This ensures you get exactly what you want, especially for special occasions, without the disappointment of items being sold out.
Additional Details
Pricing: With items ranging from $3 to $25, the pricing is remarkably reasonable for the quality you receive. Most treats fall in the $5-$10 range, making it easy to sample several items without breaking the bank.
When you compare these handcrafted goods to generic desserts at tourist restaurants, the value becomes even clearer—you’re getting authentic, small-batch quality at mid-tier prices.
Hours & Availability: Open Wednesday through Saturday from 8 AM until sellout, and Sunday 9 AM until sellout. Arriving early gives you the best selection, as popular items often disappear by early afternoon.
The bakery closes according to school schedules occasionally for family time, so checking social media before your visit is wise.
Takeout Excellence: Everything travels well, whether you’re heading back to your hotel room or taking goodies home to friends and family. The packaging keeps items fresh, and many visitors stock up for the week ahead, stashing treats in their vacation rental for daily enjoyment.
Dietary Options: While the bakery cannot accommodate allergies, they do offer keto-friendly items and gluten-free options, including gluten-free wedding cakes that taste indistinguishable from traditional versions. You’ll appreciate having choices that fit different dietary preferences.
Perfect For: Tourists staying in the area who want quality breakfast or lunch options, locals looking for their regular fix, anyone planning a special event in the Smokies, and visitors who want to bring home authentic Tennessee treats that actually represent local craftsmanship.
Hidden Gem Status: Despite being in a tourist town, the quality here rivals anything you’d find in a major city. It’s genuine small-batch baking that happens to be located near Pigeon Forge and Gatlinburg—proof that exceptional food doesn’t require a metropolitan zip code.
Changing Inventory: The menu rotates with seasonal offerings and creative experiments, so you’ll discover something new each visit. Berry desserts shine in summer, while holiday cookies and special treats appear during festive seasons, keeping regulars excited about return visits.
Ordering Ahead: For custom cakes and large orders, contact the bakery well in advance. The team communicates promptly and works to accommodate special requests and out-of-town customers, making event planning smoother than you’d expect.
The Wildflour Bakehouse
📍 240 Forks of the River Pkwy, Sevierville, TN 37862
