- Attraction: Simply Pure Sweets
- Location: 128 N Church St, Murfreesboro, TN 37130
- Industry: Bakery
- Website: https://simplypuresweets.com/
A French-trained baker decided to leave the corporate culinary world and open a small-batch bakery on Murfreesboro’s historic square.
What started as a risky leap of faith in 2016 has blossomed into one of the city’s most beloved breakfast and lunch destinations.
Simply Pure Sweets combines European techniques with Southern comfort, creating everything from authentic French macarons to loaded biscuits that’ll transport you straight to grandma’s kitchen.
The family-owned shop churns out fresh pastries, rotating lunch specials, and house-baked bread daily, drawing locals and visitors who return week after week for their favorite treats.
This isn’t your average coffee shop trying to do too much. Everything here is made in-house using small batches to ensure maximum freshness, which means when items sell out, they’re gone until the next baking cycle.
Related
More in Tennessee
This Unique Ice Cream Spot In Nashville Turns Every Scoop Into A Story Of Hope
Keep Exploring →You’ll find the bakery nestled right on the corner of North Church and East College, making it the perfect stop before exploring downtown or grabbing a morning pick-me-up before work.
Signature Pastries & Baked Goods
Almond Croissants: These beauties steal the show with their crispy, golden exterior giving way to a pillowy buttery center. The almond filling brings just the right amount of sweetness without being cloying, and you’ll catch that unmistakable buttery aroma the moment you walk through the door.
French Macarons: Real deal macarons that would make Parisians proud. These aren’t the overly sweet American version but authentic French macarons with a delicate shell and perfectly moist center.
They’re naturally gluten-free and come in rotating flavors, though you’ll need to call ahead since they’re only available for pickup on Fridays and Saturdays.
Loaded Biscuits: Southern comfort at its finest with options like Sausage and Cheddar, Bacon and Pepper Jack, and Roasted Red Pepper with Three Cheese. These aren’t dainty little pastries—they’re hearty, satisfying breakfast options that’ll fuel you through lunchtime.
More in Tennessee
This Nashville Bakery Began As A Holiday Pop-Up, And Now It’s A Citywide Hot Spot
Discover MoreBlueberry Muffins: Absolutely packed with berries, these muffins are moist, generously sized, and bursting with fruit in every bite. You’ll find them at the downtown location and occasionally at the local farmer’s market.
Cinnamon Rolls: Soft, gooey, and everything a cinnamon roll should be. These are substantial enough to share, though you probably won’t want to. The perfect balance between dough and cinnamon filling makes these hard to resist.
Chocolate Croissants: Flaky layers wrapped around rich chocolate create that perfect marriage of buttery pastry and sweet filling. They’re made fresh daily alongside butter croissants and ham and swiss options.
Gluten-Free Treats: The gluten-free chocolate chip cookies have earned a devoted following, with many claiming they’re the best gluten-free cookies they’ve ever tasted. The bakery also rotates through gluten-free muffins, including lemon poppyseed varieties.
Lunch Menu & Savory Options
Turkey Wrap: A consistent favorite that brings people back repeatedly. Fresh turkey, quality cheese, crisp vegetables, and the right condiment balance wrapped up for an easy lunch.
Related
More in Tennessee
The Classic 1950s Drive-In Experience Is Alive And Thriving Just Outside Nashville
Keep Exploring →Ham and Cheese Croissant: Taking the classic sandwich and elevating it by using freshly baked croissants as the vessel. The ham and swiss variety shows up both as a breakfast option and quick lunch choice.
Roasted Veggie Orzo Salad: Light yet satisfying, featuring orzo pasta mixed with roasted zucchini, yellow squash, onions, tomatoes, and carrots tossed in balsamic dressing. Perfect for those seeking something fresher.
Frittatas and Quiches: Rotating options like goat cheese frittatas provide protein-packed breakfast or lunch choices. These showcase fresh ingredients and demonstrate the kitchen’s versatility beyond sweets.
Weekly Rotating Specials: The menu changes to incorporate fresh local produce when available, so you’ll discover new offerings throughout the seasons.
House-Baked Breads: From sourdough to white sandwich bread, burger buns, and hoagies, everything comes fresh from their ovens daily. You can purchase loaves to take home.
More in Tennessee
This East Nashville Restaurant Turns Mediterranean Classics Into Pure Southern Magic
Discover MoreBeverages Worth Ordering
Coffee Program: The coffee here consistently earns praise, whether you’re ordering a simple drip coffee or something fancier. Caramel lattes and honey cappuccinos get special mentions for their rich, balanced flavors.
Hot Chocolate: Kids and adults alike rave about the richness and depth of flavor. This isn’t instant mix territory—it’s the real deal.
Fresh Lemonades and Teas: Beyond coffee, you’ll find refreshing options perfect for warmer Tennessee days.
Flavored Lattes: Available hot or iced in French Vanilla, Caramel, Hazelnut, and Mocha for those wanting something beyond basic coffee.
Atmosphere & Space
Historic Downtown Setting: The bakery occupies a beautifully renovated historic building right off Murfreesboro’s public square, giving it authentic character you can’t manufacture.
Related
More in Tennessee
From Sage To Santeria, This Memphis Shop Carries The Rare Spiritual Supplies You Can’t Find Elsewhere
Keep Exploring →Exposed Brick Walls: Original brick creates warmth and texture throughout the space, complemented by simple, thoughtful decor that lets the building’s bones shine.
Industrial Touches: Light industrial elements contrast nicely with the cozy brick and soft seating near the entrance, creating visual interest without feeling overdone.
Mix-and-Match Seating: Tables and chairs in various styles give the space a collected, homey feel rather than cookie-cutter uniformity. There’s plenty of seating for solo visitors, couples, or small groups.
No Background Music: The shop stays quiet and peaceful, making it ideal for conversations, remote work, or simply enjoying your pastry without sensory overload.
Kid-Friendly Features: A small table sized for children sits safely away from the door, complete with toys and books to keep little ones entertained while parents enjoy their coffee.
Workspace-Friendly: Multiple outlets accommodate laptop users, and the relaxed vibe welcomes those settling in for a few hours of work or study.
Local Art: Rotating artwork decorates the walls, giving you something to admire while waiting for your order or during your visit.
Other Considerations
Pricing Range: Expect mid-tier bakery pricing that reflects the quality ingredients and small-batch approach. Individual pastries typically range from under $2 to around $4, with specialty items like macarons priced competitively for authentic French versions.
Sandwiches and lunch items fall in the $7-$10 range. The quality and freshness justify the pricing, especially considering everything is made in-house.
Small Batch Philosophy: Items frequently sell out because they bake in smaller quantities to maintain freshness. If you’re set on something specific, arriving earlier in the day or calling ahead increases your chances. For larger quantities, they request three days’ notice.
Operating Hours: Open Tuesday through Friday from 6:30am to 4pm, and Saturday from 8am to 2pm. Closed Sundays and Mondays, so plan accordingly.
Parking Situation: You’re in downtown Murfreesboro on the square, so expect typical downtown parking—street parking or nearby public lots. It’s manageable but might require a short walk during busy times.
Order Counter Service: Place your order at the counter, then grab a table while they prepare your items. The setup is casual and straightforward.
Weekend Crowds: Saturday mornings draw families and couples exploring the square, making this a popular weekend destination. Weekday mornings offer a quieter experience if you prefer less bustle.
Farmer’s Market Presence: Beyond the brick-and-mortar location, you’ll occasionally find Simply Pure Sweets at the Murfreesboro Saturday Market, offering select items like their famous blueberry muffins.
Special Orders: Need treats for an event? They handle larger orders for businesses and special occasions, but you’ll want to contact them in advance to discuss quantities and timing.
Simply Pure Sweets
📍 128 N Church St, Murfreesboro, TN 37130
