IT'SUGAR - Myrtle Beach, SC

Attraction: IT’SUGAR
Location: 1211 Celebrity Cir, Myrtle Beach, SC 29577
Industry: Candy Store
Website: itsugar.com

Prepare to have your inner child completely overwhelmed by a candy wonderland featuring 5-pound gummy bears, massive Hershey bars, 16-inch Twizzlers, and every sweet treat you’ve ever imagined supersized beyond belief.

IT’SUGAR transforms the simple concept of a candy store into an immersive experience where the colors are brighter, the music is louder, and the candy is comically oversized. Located at Broadway at the Beach, this isn’t just a place to buy sweets – it’s a destination designed to “disrupt the white noise of daily life” through pure sugar-fueled fun and conspicuous candy consumption.

Supersized Sweet Selections

World’s Largest Candy Collection: IT’SUGAR specializes in taking familiar favorites and making them impossibly large. You’ll find 5-pound gummy bears, three-quarter-pound candy boxes, giant Hershey bars, and supersized versions of Pop Rocks, Reese’s Pieces, Hot Tamales, and virtually every classic candy imaginable.

Fresh Gummy Bear Excellence: Multiple reviewers consistently praise the freshness of IT’SUGAR’s gummy bears, which maintain perfect texture and flavor. The quality control ensures that even the massive gummy creations deliver the satisfying chew you expect.

Bulk Candy Paradise: Fill custom bags with your favorite treats from an extensive bulk candy selection. This allows families to create personalized mixes that can last throughout their entire Myrtle Beach vacation week.

Themed Candy Collections: Pop culture-inspired treats feature designs from Saturday Night Live, Disney, Mean Girls, Orange is the New Black, and other beloved franchises, creating gift opportunities for fans of all ages.

Hard-to-Find Specialties: The store stocks unique and hard-to-find candy varieties alongside everyday favorites, making it a destination for candy enthusiasts seeking something special or nostalgic.

Immersive Experience Design

Sensory Overload Atmosphere: The store deliberately creates an overwhelming sensory experience with bright colors, loud music, and delicious aromas that transport visitors into a candy-focused alternate reality.

Interactive Shopping Environment: The layout encourages exploration and discovery, with surprise displays and eye-catching presentations that make browsing as entertaining as purchasing.

Clean, Well-Organized Layout: Despite the sensory intensity, the store maintains excellent organization and cleanliness, making navigation easy even during busy periods.

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Photo-Worthy Displays: The oversized candy and colorful presentations create perfect social media moments, encouraging visitors to document and share their sugar-rush experiences.

Broadway at the Beach Location

Prime Tourist Destination: The location within Broadway at the Beach puts IT’SUGAR at the center of Myrtle Beach’s entertainment district, making it easily accessible to vacationing families and beach visitors.

Convenient Shopping Integration: You can combine your IT’SUGAR visit with other Broadway at the Beach attractions, restaurants, and shopping, creating a full entertainment experience.

High-Traffic Visibility: The prominent signage and location make IT’SUGAR impossible to miss, with many visitors reporting they “couldn’t pass by without going in.”

Family-Friendly Environment: The location and atmosphere cater to families with children while also appealing to adults who want to indulge their nostalgic candy cravings.

Other Considerations

Premium Pricing Reality: Expect higher prices typical of tourist destinations and specialty candy stores. While some find it expensive, most visitors appreciate the unique experience and quality of the oversized treats.

Vacation Tradition Potential: Many families report making IT’SUGAR visits an annual vacation tradition, with children eagerly anticipating their return trips to explore new selections.

Gift and Novelty Options: Beyond candy, the store offers candy-inspired fashion accessories and novelty items, expanding gift possibilities for friends and family back home.

Portion Control Challenges: The supersized nature of many items means they’re designed for sharing or extended consumption, making them ideal for families or group purchases.

Limited Gum Selection: Some visitors note that the store focuses primarily on candy rather than maintaining extensive gum varieties, so those seeking diverse gum options might need to look elsewhere.