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This Hillsborough Boutique Is Known For Decadent Bonbons, Gift Boxes, And Melt-In-Your-Mouth Treats

  • Attraction: Matthew’s Chocolates
  • Location: 104 N Churton St, Hillsborough, NC 27278
  • Industry: Chocolate Shop
  • Website: matthewschocolates.com

When chocolate cravings strike hard, most people settle for whatever’s available at the grocery store.

But what if you discovered a small artisan shop where every single piece is handcrafted with European precision and North Carolina heart? Matthew’s Chocolates transforms the humble cacao bean into edible art that rivals anything you’d find in Paris or Brussels.

Since opening its doors in November 2007, this Hillsborough treasure has been quietly revolutionizing what locals expect from chocolate.

You’ll find everything made in-house and fresh – no pre-made confections here. From chocolate and nut barks to dipped fruits, mendiants and non pareils, every creation emerges from Matthew Shepard’s skilled hands in the back of the shop.

Signature Treats You Can’t Miss

The Buddha Chocolates: These seasonal favorites are consistently mentioned as customer must-haves. You’ll discover flavors that change throughout the year, ensuring each visit brings something new to tantalize your taste buds. The aesthetic presentation matches the incredible taste – these chocolates are genuinely works of art.

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Handcrafted Truffles: Prepare yourself for European-quality confections that will make you question every truffle you’ve had before. The texture achieves that perfect balance between rich ganache centers and smooth chocolate shells. You’ll taste the difference that comes from using only the finest ingredients and traditional techniques.

Thai Peanut Bark: This spicy-sweet combination has developed a cult following among visitors. The heat level provides just enough kick to complement the chocolate without overwhelming your palate. It’s an adventurous choice that showcases Matthew’s willingness to push flavor boundaries.

Chocolate-Covered Fruits: Fresh pineapple and other seasonal fruits get the gourmet treatment here. You’ll experience the perfect marriage of natural fruit sweetness and rich chocolate coating. These treats offer a lighter option while still delivering that premium chocolate experience.

Hot Chocolate With Homemade Marshmallows: Winter visitors rave about this warming treat. The hot chocolate achieves a velvety richness that makes other versions taste watery by comparison. Add the peppermint flavoring for an extra special experience that customers return for year after year.

Beyond Chocolate Excellence

Italian-Style Gelato: You’ll find gelato here that rivals what you’d get in Italy. The lemon gelato particularly stands out, with customers comparing it favorably to gelato they’ve enjoyed in Europe. The creamy texture and intense flavors make this a perfect complement to the chocolate offerings.

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Artisanal Coffee Program: Three different coffee types get brewed one cup at a time while you wait. This attention to detail extends beyond chocolate into every beverage they serve. You can pair your coffee with any of their baked goods for a complete café experience.

Seasonal Baked Goods: Brownies, pecan tassies, pound cake, and biscotti round out the menu. These items maintain the same high-quality standards as the chocolates. You’ll notice the difference that comes from small-batch baking using premium ingredients.

Atmosphere & Experience

European Café Charm: Step inside and you’ll feel transported to a quaint European chocolate shop. The displays showcase colorful truffles and handmade bark that catch your eye immediately. The rustic elegance creates an intimate setting perfect for savoring your selections.

Artisan Workshop Vibes: You can often catch glimpses of the chocolate-making process happening in the back. This transparency adds to the authentic artisan experience. The aroma of fresh chocolate and baking fills the air, creating an sensory experience before you even taste anything.

Small-Town Intimacy: The cozy space encourages lingering and conversation. You’ll appreciate the unhurried pace that lets you properly consider your selections. The mildly chaotic but charming atmosphere perfectly captures the essence of small-town Hillsborough.

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Planning Your Visit

Premium Pricing Worth Every Penny: Expect to pay more than typical candy shop prices, but you’re getting European-quality artisan chocolates. Most customers find the quality justifies the cost completely. Think of it as an investment in a truly memorable taste experience rather than just buying candy.

Limited Hours & High Demand: The shop operates Wednesday through Sunday, closing Mondays and Tuesdays. Arrive early if you want the full selection of truffles, as popular items sell out regularly. The limited schedule reflects the time needed for handcrafting everything fresh.

Perfect After-Dinner Stop: Many visitors make Matthew’s their final destination after dining elsewhere on Churton Street. The location makes it easy to cap off an evening in Hillsborough’s historic downtown. Consider it the perfect ending to any special occasion.

Seasonal Specialties: Holiday visits offer extra excitement with special themed chocolates for Halloween, Christmas, and Easter. Matthew creates limited-edition pieces that make these times particularly worth planning around.


Matthew’s Chocolates
📍 104 N Churton St, Hillsborough, NC 27278

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Writer: Travis McClendon
Click to read bio

I’ve lived in Asheville for the past 12 years, but North Carolina has always felt like home. And I've always loved traveling! I enjoy taking the long way just to see what’s out there. When I’m not writing, I’m out with my old Nikon, digging through record bins, or planning my next road trip.