- Attraction: Wilber’s Barbecue
- Location: 4172 US Highway 70 E, Goldsboro, NC 27534
- Industry: Restaurant
- Website: https://www.wilbersbbq.com
Presidents have eaten here. Barbecue experts consider it among North Carolina’s finest.
And after more than six decades, the wood smoke still curls over Highway 70 just like it did when Wilberdean “Wilber” Shirley first fired up his pits in 1962.
This isn’t just another barbecue joint—it’s a living piece of Eastern North Carolina’s culinary heritage, where whole hogs still cook over oak coals through the night.
You’ll discover what generations of travelers have known: sometimes the best detours are the ones that lead to places where tradition trumps trends.
Whether you’re heading to the coast or simply craving authentic pit-cooked barbecue, Wilber’s delivers an experience that’ll have you planning your next visit before you’ve finished your plate.
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Keep Exploring →What Makes Wilber’s Special
The Whole Hog Tradition: You’re tasting barbecue the way it was meant to be made. Entire hogs cook for 13+ hours over oak coals in open pits, tended by pit masters who start their fires around 2 PM and work through the night.
This old-school method creates incredibly tender, smoky pork that’s hand-chopped to order—no processed meat or shortcuts here.
Those Famous Hushpuppies: Don’t just order them—ask for a bowl of chicken gravy to dip them in. This insider tip transforms good hushpuppies into something magical. The golden-brown, oblong beauties arrive hot at your table before you even order, setting the tone for everything that follows.
Eastern NC Sauce Perfection: Two house-made sauces grace every table—both vinegar-based but with different heat levels. The tangy, peppery flavor profile perfectly complements the smoky pork without masking its natural taste. You’ll understand why Eastern NC sauce loyalists swear by this style.
The Barbecue Chicken Surprise: Here’s something unique—their “barbecue chicken” is actually baked chicken topped with a vinegar-based gravy that looks unusual but tastes incredible. It’s become such a signature that regulars specifically request extra gravy for dunking their hushpuppies.
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Discover MoreHand-Chopped Perfection: Watch them chop your barbecue by hand in the kitchen. The texture varies from fine to chunky pieces, giving you different flavors and moisture levels in every bite. You’ll taste the difference immediately compared to pulled pork from most places.
Brunswick Stew Done Right: Their version runs thinner than some, but the flavor packs a punch. Made with traditional ingredients and that subtle smokiness from the pit, it’s comfort food that pairs perfectly with the tangy barbecue.
Atmosphere & Décor
Classic Carolina Charm: Red and white checkered tablecloths, wood-paneled walls, and memorabilia covering every available surface create that authentic roadhouse feel. You’ll spot Wilber’s Key to the City, celebrity photos, and decades of local history adorning the walls.
Spacious but Cozy: The dining room accommodates large crowds without feeling cramped, yet maintains an intimate, family-style atmosphere. You’ll find plenty of seating even during busy weekend rushes.
Highway Heritage: Located right off Seymour Johnson Air Force Base’s runway on Highway 70, the building itself tells a story. The recent renovations updated flooring, restrooms, and lighting while preserving that timeless barbecue joint character that locals cherish.
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Keep Exploring →Smokehouse Views: If you’re curious, you can catch glimpses of the actual smoking operation—the wood stacks, the pits, and that hypnotic smoke that draws hungry travelers from miles away.
Other Considerations
Fair Pricing: You’ll find excellent value here, with most plates running around $10-12. The portions are generous, and the quality justifies every penny—especially when you consider the time and craftsmanship that goes into whole-hog barbecue.
Limited Hours: They’re closed Mondays and Tuesdays, with varying hours Wednesday through Sunday. Friday closes early at 2 PM, so plan accordingly. The limited schedule reflects their commitment to quality over quantity.
Easy Highway Access: Perfect for travelers on Highway 70 heading to the coast. You’ll find adequate parking, though the lot fills up quickly during peak meal times, especially on weekends.
Family-Friendly Atmosphere: Kids love the hushpuppies and real chicken nuggets (made from actual chicken pieces, not processed). The casual environment welcomes families, though you might want to bring wet wipes—barbecue can get messy.
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Discover MoreCatering Available: They’ll bring their legendary barbecue to your event, from small gatherings to large celebrations. The same whole-hog quality travels well, making any party instantly more memorable.
Shipping Option: You can now have Wilber’s barbecue shipped anywhere in the country, so you don’t have to wait for your next road trip to satisfy those cravings.
Wilber’s Barbecue
📍 4172 US Highway 70 E, Goldsboro, NC 27534
