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When The ‘Hot Now’ Sign Flashes At This Springfield Spot, You Have To Pull Over For This Unforgettable Doughnut

  • Attraction: Krispy Kreme – Springfield, NJ
  • Location: 25 US-22, Springfield, NJ 07081
  • Industry: Doughnut Shop
  • Website: https://www.krispykreme.com/

The tantalizingly sweet aroma of yeast-raised perfection wafts from a brightly lit store on Route 22, promising a moment of pure, unadulterated sugary bliss.

This is the Springfield location of Krispy Kreme, a global brand with a deep American history, offering an experience that transcends a simple bakery visit.

Since its founding in 1937 in Winston-Salem, North Carolina, Krispy Kreme has been crafting its legendary Original Glazed doughnut from a secret recipe purchased from a New Orleans French chef.

The brand’s expansion from its Southern roots to become an international icon has brought its unique brand of joy to places like Springfield, New Jersey.

What truly sets this location apart is its commitment to that original, authentic experience—most notably, the famed “Hot Now” sign.

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When that red neon sign flickers to life, a universal message is sent to all passing drivers and patrons: the Original Glazed doughnuts are rolling fresh off the production line, still warm, impossibly light, and melting away the second they touch your tongue.

For residents and travelers in New Jersey, this is more than a treat; it is a delicious, spontaneous event that simply cannot be replicated.

Indulge in Doughnut Perfection

The Original Glazed: This signature offering is the undeniable star, a melt-in-your-mouth miracle that feels almost weightless.

You will find that when the “Hot Now” sign is on, these doughnuts are unparalleled—the thin glaze crisps slightly on the outside from the heat, giving way to an incredibly fluffy interior.

The simple elegance of this doughnut makes it a favorite for those seeking the ultimate sweet indulgence.

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Seasonal & Specialty Creations: While the classics are timeless, you will be delighted by the rotating menu of specialty items and seasonal collections.

Whether it is a festive holiday lineup or a collaboration featuring a unique filling or topping, these inventive creations are always a fun change of pace.

They offer a burst of vibrant flavor and intricate decoration, perfect for satisfying a unique craving or bringing a crowd-pleasing box to a gathering.

Premium Coffees and Beverages: To perfectly balance the sweetness, explore the full menu of hot and iced coffee drinks.

The shop offers a variety of specialty lattes, including some inspired by their own doughnut flavors, providing a rich, smooth, and flavorful counterpoint to your chosen pastry. Many visitors find a cup of their fresh-brewed coffee is the perfect pairing to enhance the morning indulgence.

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Sweet Atmosphere & Design

The Doughnut Theatre: A major draw is the open-view production line, often referred to as the Doughnut Theatre. This allows you to watch the entire process, from the dough rings floating in the fryer to the iconic waterfall of the glaze machine coating the hot pastries.

It’s an engaging, almost hypnotic show, especially enjoyable for families, and it vividly confirms the freshness of what you are about to eat.

Bright, Clean Interior: You will notice the interior is typically bright, modern, and spotlessly clean, contributing to a pleasant experience whether you are stopping for a quick grab-and-go or lingering at one of the cozy tables.

The entire space is designed to feel welcoming, creating a cheerful mood that matches the sweet offerings.

Other Considerations

The Drive-Thru Convenience: This location boasts a highly appreciated drive-thru lane, which is perfect for busy commuters or anyone needing a quick doughnut fix on the go. Many find the drive-thru service to be fast and efficient, even when the line stretches back for a fresh, hot box.

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Pricing and Value: Compared to a typical bakery or a grocery store option, the pricing is mid-tier, especially for the specialty doughnuts.

However, the superior quality, the guaranteed freshness, and the unique experience, particularly when getting them “Hot Now,” make the price entirely worthwhile. Most agree that for a true treat, the value is excellent.

Perfect for All Ages: This spot is incredibly family-friendly and appeals to a wide range of visitors, from children mesmerized by the production line to adults seeking a nostalgic snack. It is a perfect quick stop for a special occasion or a simple weekend treat.


Krispy Kreme – Springfield, NJ
📍 25 US-22, Springfield, NJ 07081

Writer: Danny Russo
Click to read bio

I grew up on the Jersey Shore and now call Asbury Park home. Generally I write about local news and events, and local attractions around the state.