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This New Milford Shop’s Famous Italian Rainbow Donut Was So Spectacular It Ended Up On Good Morning America

  • Attraction: Glaze Donuts
  • Location: 358 River Rd, New Milford, NJ 07646
  • Industry: Bakery
  • Website: Instagram Page

Picture a donut so spectacular it caught the attention of Good Morning America.

Since July 2014, Glaze Donuts has been redefining what a donut can be in Bergen County, transforming this traditional breakfast staple into an artisan experience.

Owner Jule Hazou grew tired of processed donuts loaded with chemicals and preservatives, so he opened his own shop where everything is made from scratch in small batches throughout the day.

What started as one storefront has grown into multiple locations across New Jersey, with the New Milford shop consistently ranking as one of the highest-rated donut shops in the entire state.

You’ll discover an impressive selection ranging from timeless classics to inventive artisan creations that push the boundaries of what a donut can be.

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The shop uses only natural ingredients, zero trans-fat shortening, and absolutely no preservatives or high fructose corn syrup.

Their commitment to quality extends beyond the donuts themselves—they serve organic fair-trade Arabica coffee beans sourced from small growers around the world, creating the perfect pairing for your sweet indulgence.

Standout Artisan Creations

Italian Rainbow Donut: This weekend-only specialty became so famous it landed Glaze Donuts on Good Morning America after a Thrillist video went viral.

Inspired by the beloved Italian rainbow cookie, this tricolored masterpiece features almond paste and mascarpone filling, all coated in rich chocolate and topped with chocolate sprinkles. It’s a nostalgic tribute to a classic Italian-American dessert that sells out quickly.

Cannoli Donut: This signature creation earned the Judge’s Choice Award at the 2016 Donut Fest NYC, and it’s easy to understand why. The yeast shell gets filled and topped with luscious cannoli cream, then finished with crushed cannoli shells and a dusting of powdered sugar.

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The sweetness of the dough perfectly balances the rich filling, creating an experience that rivals—or even surpasses—an actual cannoli.

Maple Bacon: Born from a happy accident when Hazou spilled syrup on his bacon at a diner, this iconic flavor has become a customer favorite. The yeast ring donut gets topped with maple frosting and real crushed bacon bits, delivering that perfect sweet-and-savory combination that keeps people coming back.

Baklava Kronut: This honey-soaked dessert showcases the family’s Middle Eastern heritage, combining the flaky layers of a kronut with traditional baklava ingredients like walnuts, honey, and butter. Made with passion and love, this weekend exclusive sells out within minutes of hitting the display case.

Blueberry Crumb: A blueberry cake base gets elevated with cream cheese, blueberry jam, blueberry cake crumbs, and powdered sugar. Each component adds a layer of flavor and texture, making this far more complex than your standard fruit donut.

Nutella Strawberry Shortcake: Fresh strawberries and Chantilly cream meet the rich indulgence of Nutella in this crowd-pleaser. When made properly, it’s loaded with fruit and chocolate spread, creating a decadent treat that feels like dessert for breakfast.

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Reese’s Peanut Butter: Chocolate cake gets sandwiched with peanut butter spread, then topped with chocolate frosting and actual Reese’s pieces. If you’re a peanut butter lover, this one delivers big on that classic combination.

Jersey Cream: A playful nod to New Jersey pride, this version of the traditional Boston cream features a yeast shell filled with Bavarian cream and topped with chocolate frosting. Yankee fans particularly appreciate the regional rename.

Toasted Coconut: The glazed cake base gets generously coated in toasted coconut flakes, giving you that tropical flavor with a satisfying texture that’s both crispy and chewy.

Classic Options & Specialty Treats

The Traditional Favorites: You’ll find all the timeless varieties executed beautifully—plain glazed, powdered sugar, jelly-filled, and chocolate frosted with sprinkles. These classics are made with the same high-quality ingredients and attention to detail as the artisan varieties, just without the elaborate toppings.

Creative Combinations: Beyond the signature items, the rotating menu features inventive options like Cinnamon Toast Crunch (topped with the actual cereal), Oreo (with crushed cookies and buttercream), Red Velvet Crumb, and Strawberry Cheesecake. The variety ensures there’s always something new to try.

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Weekend Specials: Certain premium flavors only appear on weekends, making them worth planning your visit around. These limited-availability treats tend to draw crowds, especially the Italian Rainbow and Baklava varieties.

Cronut Option: For those who want the best of both worlds, the croissant-donut hybrid gets covered in glaze, offering those flaky, buttery layers with donut sweetness.

Coffee & Beverage Selection

Premium Coffee: The organic fair-trade Arabica beans are carefully roasted, blended, and brewed to precise temperatures, creating what the shop calls “the perfect cup every time.” Whether you order a classic drip coffee or a Café au Lait, the quality matches the donuts.

Specialty Drinks: You’ll find flavored lattes, iced coffee options, and even hand-made sodas in unique flavors like French cream. The matcha drinks are available, though the coffee program remains the beverage star.

Atmosphere & Setting

Cozy Interior Space: The shop maintains a modern yet unpretentious vibe with its contemporary decor and inviting atmosphere. It’s clean, well-lit, and comfortable without being overly fancy—the focus stays squarely on the product quality rather than elaborate ambiance.

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Limited Seating: A few tables are available for those who want to enjoy their treats on-site, making it a nice spot to grab breakfast or a midday break. The space works well for a quick coffee and donut date or catching up with a friend.

Busy Weekends: Expect lines on weekend mornings, especially when specialty flavors drop. The shop’s popularity means you might wait during peak times, though the turnover generally keeps things moving. Pre-ordering for pickup can bypass the line entirely—a smart move for holidays and special occasions.

Other Considerations

Pricing & Value: Classic donuts run around $2.49 each, while artisan varieties top out near $4 per donut. These are notably pricier than chain alternatives like Dunkin’ or Krispy Kreme—roughly double the cost.

However, you’re getting significantly larger donuts made with premium natural ingredients and creative flavor combinations you won’t find elsewhere. The 3/3 Deal (three classic and three artisan donuts) offers better value for those wanting variety.

Generous Portions: These aren’t dainty pastries—Glaze donuts are substantial in size and richness. They’re filling enough that one or two might be plenty for most people. The dense, moist texture means they’re quite satisfying.

Freshness Throughout the Day: The small-batch approach means fresh donuts emerge multiple times daily rather than everything being made at dawn. Restocking happens regularly, though arriving earlier still gives you the widest selection. By mid-afternoon, some varieties may be sold out.

Parking Convenience: The location includes a parking lot, eliminating the stress of hunting for street parking in the area.

Family-Friendly: The shop welcomes kids and offers appeal across all ages, from classic glazed for the little ones to adventurous flavors for adults.

Pre-Orders Available: For parties, weddings, graduations, and other events, donut towers can be pre-ordered. This makes them a unique alternative to traditional cakes for celebrations.

Multiple Locations: While this New Milford shop was the original, additional locations now exist in Wayne, West Caldwell, and Hackensack, with a NYC location reportedly in the works.


Glaze Donuts
📍 358 River Rd, New Milford, NJ 07646

Writer: Danny Russo
Click to read bio

I grew up on the Jersey Shore and now call Asbury Park home. Generally I write about local news and events, and local attractions around the state.