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This Matawan Coffee Shop Is Serving Up An Instagram-Famous Rainbow Cookie Latte You Must Try

  • Attraction: Prep Coffee
  • Location: 3996 County Rd 516, Matawan, NJ 07747
  • Industry: Coffee Shop
  • Website: https://www.prepcoffee.com

Sometimes the best coffee experiences happen when passion meets purpose.

Opened in 2021 by husband-and-wife duo Executive Chef Sebastian and Valeria Rivera, Prep Coffee represents everything these hospitality veterans dreamed of creating: a space where thoughtfully sourced beans meet culinary excellence, and where community takes center stage with every pour.

Located right on the Matawan-Old Bridge border along Route 516, this family-owned gem has quickly become the local spot where sophisticated coffee culture feels approachable and welcoming.

What sets this place apart isn’t just the coffee—though the Intelligentsia beans from Chicago certainly don’t hurt.

It’s the complete experience Sebastian and Valeria have crafted, combining Sebastian’s culinary training from Johnson & Wales University with their shared vision of creating a third place where neighbors become regulars and every visit feels special.

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Signature Drinks That Steal the Show

Rainbow Cookie Latte: This Instagram-famous creation tops the must-try list for good reason. Imagine the nostalgic flavors of Italian rainbow cookies translated into liquid form, finished with a cloud of raspberry cold foam that adds both visual appeal and a fruity brightness.

Even self-proclaimed non-coffee drinkers find themselves converted after one sip of this dreamy concoction.

Peanut Butter Latte: Creamy, rich, and surprisingly balanced, this drink perfectly marries robust espresso with smooth peanut butter.

You can customize it with your preferred milk—oat, almond, or even pistachio—making it adaptable to any dietary preference. The combination sounds indulgent, and it absolutely is, but the espresso cuts through beautifully so it never feels heavy.

Blueberry Latte: Fruit-forward without being overly sweet, this specialty latte delivers fresh berry notes that complement rather than overpower the coffee. It’s become a go-to choice for those who want something unique but not too adventurous, offering a perfect middle ground between classic and creative.

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Orange Mocha Latte: Talk about unexpected flavor pairings that just work. The zesty orange notes add a bright, citrusy dimension to rich chocolate and espresso, creating a sophisticated drink that wakes up your palate. This creative blend showcases why experimenting with unusual combinations can lead to absolute winners.

Coconut Macaroon Latte: If you’re a fan of the classic cookie, this drink captures that essence beautifully. Coconut, espresso, half-and-half, and cinnamon come together in a way that feels both tropical and comforting, like vacation in a cup.

Cold Brew Excellence: The house cold brew deserves its own spotlight. With naturally forward cacao notes, it’s smooth, rich, and complex even before any additions. When you add their house-made dark chocolate sauce, you get layers of flavor that showcase why quality beans matter.

Latte Flights: Can’t decide?

The latte flight lets you sample multiple flavors in smaller portions, making it perfect for first-timers or anyone who loves variety. It’s a fun way to discover your new favorite without committing to a full-size drink.

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Food That Rivals the Coffee

Ham and Cheese Croissants: These aren’t your average grab-and-go croissants. Generously sized with beautifully melted cheese and perfectly grilled ham nestled inside buttery, flaky pastry, they stand out from anything you’ll find at chain establishments. The croissants strike that ideal balance of crispy exterior and tender interior.

Ricotta Pancakes: Light, fluffy, and served with homemade lemon curd, these pancakes feel restaurant-quality in the best way. The ricotta keeps them moist without making them heavy, while the lemon curd adds a bright, tangy contrast that elevates the whole dish.

Jersey Burrito: Loaded with eggs, potato, pork roll, bacon, peppers, scallions, and American cheese, this hearty breakfast wrap screams New Jersey pride. It’s substantial enough to keep you fueled for hours, with each ingredient pulling its weight in flavor.

Avocado Salmon Toast: Fresh, filling, and beautifully presented, this dish features lox on creamy avocado toast. The quality of ingredients shines through—you’ll notice the difference between this and mass-produced versions immediately.

Burrata Toast: Another standout from the toast lineup, the burrata option showcases Sebastian’s culinary background. The creamy cheese pairs wonderfully with whatever seasonal accompaniments grace the bread.

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Fresh-Baked Pastries: Everything arrives fresh each morning, from buttery croissants to cookies, muffins, and brownies. The pound cake deserves special mention—Sebastian experiments with different flavors regularly, so there’s always something new to try. During Pride Month, a rainbow-flavored lemon vanilla version made appearances.

Bagels Made Right: Following traditional baking techniques and using quality ingredients, the bagels here taste noticeably different from chain alternatives. Whether you go classic plain or try one of the savory or sweet varieties, the freshness is unmistakable.

Atmosphere & Design

Modern Minimalist Vibes: Walking through the door, you’ll immediately notice the clean, contemporary aesthetic.

Large windows flood the space with natural light, creating an airy, bright environment that feels both energizing and calming. The modern minimalist design keeps things uncluttered and visually appealing.

Perfect Work Environment: With plenty of seating options including larger tables ideal for spreading out your laptop, this coffee shop doubles as a productive workspace.

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The WiFi is reliable, the atmosphere stays cozy without being overly quiet, and you never feel rushed to leave. It’s become a second office for many remote workers and students.

Inviting Layout: Despite being modest in size, the space never feels cramped. Thoughtful design choices maximize the footprint, and even during busier periods, you can find a comfortable spot. A cozy couch provides a more relaxed seating option for those who want to sink in with a book.

Local Touches: The plants decorating the space come from Matawan Gardening Center directly across the street, reinforcing that commitment to supporting local businesses. These green accents add life and warmth to the modern design.

Instagram-Worthy Presentation: From the vibrant colors of specialty lattes to the artistic plating of food items, everything arrives looking as good as it tastes. The attention to visual details makes every order feel a bit special.

Other Considerations

Dog-Friendly Welcome: As animal lovers themselves, Sebastian and Valeria roll out the red carpet for four-legged friends. Your pup can join you, and they’ll even get a complimentary pup cup, making this a favorite spot for dog owners looking to include their furry family members.

Pricing & Value: The price range sits at the moderate level—expect to spend around $4-6 for specialty drinks and $10-15 for food items. While it’s not the cheapest option around, the quality consistently justifies the cost.

You’re paying for Intelligentsia beans, house-made sauces, fresh-baked goods, and real culinary expertise. The portions, flavors, and overall experience deliver excellent value for what you receive.

Easy Parking: Free parking is available in a lot behind the building, removing one of the common coffee shop headaches. You won’t be circling blocks or feeding meters, making quick stops genuinely convenient.

Flexible Hours: Open daily with hours that accommodate both early risers and late-morning visitors. Weekday hours run 8am-4pm, Saturdays until 3pm, and Sundays until 2pm. Plan accordingly for weekend visits when hours are shorter.

Dietary Options: With multiple milk alternatives including oat, almond, and pistachio, plus various dietary-conscious menu items, there’s something for different preferences and restrictions. Don’t hesitate to ask about customizations.

Community Hub: The tagline “Where inclusion and community take priority—one coffee cup at a time” isn’t just marketing speak. The welcoming, comfortable environment genuinely fosters that inclusive atmosphere where everyone feels like they belong.

Sweet Surprises: Keep an eye out for the logo-themed sugar cookies from Oh Sugar!, a collaboration with a local baker. These decorative treats make great gifts or Instagram posts while supporting another small business.

Best Times to Visit: Mid-morning on weekdays tends to be less crowded if you’re looking for a quiet work session. Weekends can get busier, especially Saturday mornings, but the energy during peak times has its own appeal if you’re there for the vibe.


Prep Coffee
📍 3996 County Rd 516, Matawan, NJ 07747

Writer: Danny Russo
Click to read bio

I grew up on the Jersey Shore and now call Asbury Park home. Generally I write about local news and events, and local attractions around the state.