- Attraction: Rosedale Center
- Location: 1595 MN-36, Roseville, MN 55113
- Industry: Shopping Mall
- Website: https://www.rosedalecenter.com/
While shopping malls across America struggle to stay relevant, one Twin Cities destination continues to prove that the right mix of local flavor and innovation keeps people coming back.
Rosedale Center opened its doors in 1969 as the third in the iconic “dale” shopping centers built by the Dayton Hudson Corporation, following the success of Southdale and Brookdale.
What started as a groundbreaking retail concept has evolved into something much more dynamic—a community gathering place that attracts more than 10 million visitors annually.
Located conveniently between Minneapolis and St. Paul with over 150 upscale shops, restaurants and attractions, Rosedale Center serves a trade area population of almost 2 million people.
The mall has weathered decades of retail changes by constantly reinventing itself, most recently completing major renovations that have transformed it into a true lifestyle destination.
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Keep Exploring →Shopping & Store Highlights
Major Anchor Stores: You’ll find all the shopping essentials anchored by Macy’s, Von Maur, JCPenney, AMC Theatre, and Dick’s Sporting Goods.
The recently opened Dick’s Sporting Goods flagship location replaced the former Herberger’s space with a massive two-level, 80,000 square foot store that’s become a destination in itself.
Trendy Fashion Options: The mall has successfully attracted contemporary brands that keep it feeling fresh and current. You’ll discover Anthropologie for bohemian-chic clothing, Lululemon for activewear enthusiasts, and Hollister for younger shoppers.
The addition of Warby Parker means you can even get your eyes checked and pick up stylish frames during your shopping trip.
Specialty Retail: Beyond the typical mall stores, Rosedale offers unique shopping experiences you won’t find everywhere.
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Discover MoreWilliams-Sonoma satisfies home cooking enthusiasts, while DSW Shoes provides an enormous selection of footwear. The mall’s mix strikes that perfect balance between familiar favorites and distinctive boutiques.
The Plaza Outdoor Experience: The Plaza at Rosedale Center, dedicated in November 2006, created an open-air lifestyle wing that extends the shopping experience outdoors.
This expansion added a completely different vibe to the traditional enclosed mall format, giving you both indoor comfort and fresh-air retail therapy options.
Dining & Food Hall Excellence
POTLUCK Food Hall: The crown jewel of Rosedale’s dining scene is undoubtedly POTLUCK, a Minnesota food hall that celebrates the state’s thriving culinary scene by bringing together a rotating collection of local restaurants and food retailers all in one convenient location.
This isn’t your typical mall food court—it’s a carefully curated collection of Minnesota’s best local food entrepreneurs.
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Keep Exploring →Nordic Waffles: You can finally enjoy the legendary State Fair favorite year-round. Nordic Waffles, Stine Aasland’s wildly popular State Fair stand and international hit, greets guests upon entering Potluck with specialty sweet and savory waffles that regularly draw long lines at the Minnesota State Fair.
Smack Shack: The lobster-roll-slinging counter brings the freshest, most delicious seafood sandwich in the Twin Cities to a mall setting, modeled after the super-successful restaurant in Minneapolis’ North Loop. Their lobster mac and cheese has become legendary among Twin Cities food lovers.
Burger Dive: With pull tabs, a weekly meat raffle, a long old-fashioned wooden bar and cushy booth seating, Burger Dive really feels like a dive bar while serving next-level food.
It’s the only spot in POTLUCK with a full liquor license, making it perfect for those who want to combine shopping with a proper meal and drinks.
Additional Dining: Beyond POTLUCK, you’ll find popular chains like Shake Shack, Panera Bread, and upscale options like Baldamar and Crave. The food hall concept replaced the failed Revolution Hall experiment with something much more authentic and locally-focused.
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Discover MoreEntertainment & Unique Features
AMC Rosedale 14: The 14-screen AMC Theatre contains an IMAX screen, making Rosedale Center your one-stop destination for entertainment. The cinema complex is considered one of the better movie theaters in the Twin Cities area.
Former Starcade Legacy: While Starcade (Minnesota’s largest retro arcade) moved to Keg & Case Market in 2023, it spent several years at Rosedale and helped establish the mall’s reputation as an entertainment destination.
The space it occupied demonstrated how malls can successfully integrate interactive entertainment beyond traditional retail.
Special Events: Rosedale Center brings one-of-a-kind experiences including art hunts, EID fashion shows, wrestling, charitable events, and more. These community-focused activities help the mall serve as more than just a shopping destination.
Woodhouse Spa: The luxury spa concept opened in 2024, becoming Roseville’s only upscale spa and occupying a space on Rosedale Center’s outdoor plaza near popular restaurant Baldamar.
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Keep Exploring →Atmosphere & Design
Light and Airy Interior: The mall is a bright and attractive shopping complex with a positive vibe inside, featuring light and airy aesthetics that create a pleasant shopping environment.
Recent renovations have modernized the interior while maintaining the welcoming atmosphere that locals appreciate.
Manageable Size: Unlike the overwhelming Mall of America, Rosedale strikes the perfect balance with plenty of stores and restaurant variety while remaining comfortable and navigable, making it ideal for a relaxed shopping experience without the exhaustion that comes with mega-malls.
Outdoor Plaza Integration: The combination of traditional enclosed mall spaces with The Plaza’s outdoor retail creates an interesting dynamic where you can enjoy different shopping environments depending on the weather and your mood.
Residential Setting: The mall offers a uniquely local shopping experience with the comfortable feel of a neighborhood destination, thanks to its location in a well-established residential area that makes it feel more integrated into the community rather than like an isolated retail island.
Other Considerations
Pricing Approach: The mall strikes a good balance between accessible and upscale pricing. You’ll find everything from budget-friendly options at stores like JCPenney to luxury items at Von Maur.
POTLUCK offers affordable family-friendly dining options, while The Plaza restaurants tend toward the higher end of the price spectrum.
Parking Convenience: You will find convenient parking outside major anchor stores like Macy’s. The mall provides both surface parking and parking garages, ensuring you can always find a spot even during busy shopping periods.
Local vs. Tourist Appeal: This is the mall that most locals prefer for shopping rather than a tourist destination, giving it an authentic Twin Cities feel. It ranks #2 in mall foot traffic behind only the Mall of America, but maintains a much more relaxed, community-oriented atmosphere.
Family-Friendly Environment: The mall caters well to families with children, offering both entertainment options and dining choices that work for all ages. POTLUCK includes kids’ menus with lots of $5 items, and you’ll regularly see families enjoying the space together during visits.
Technology Integration: The mall offers free WiFi throughout, though you’ll agree to receive text messages from the property when you connect.
While some visitors note the lack of physical mall directories near anchor store entrances, the online directory at rosedalecenter.com provides comprehensive store listings and maps.
Best Times to Visit: The mall tends to be busiest during traditional shopping hours and weekends. Holiday seasons bring special decorations and events, while weekday mornings often provide the most relaxed shopping experience.
Rosedale Center
📍 1595 MN-36, Roseville, MN 55113
