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Watch Liquid Turn Into Dessert Magic At This Rolled Ice Cream Spot On Buford Highway

Published: September 1, 2025

  • Attraction: I-CE-NY Rolled Ice Cream
  • Location: 5177 Buford Hwy, Suite B, Doraville, GA 30340
  • Industry: Ice Cream Shop
  • Website: http://icenyicecream.com/atlanta

Welcome to I-CE-NY, where Thai street food artistry meets American dessert cravings right on Buford Highway’s legendary food strip.

This is edible performance art born from Thailand’s vibrant street food scene and perfected by three college friends who brought their “I-TIM-PAD” concept across the Pacific in 2015.

Now with over 250 locations across Asia and more than 20 in the U.S., I-CE-NY has earned recognition from Atlanta Magazine and Jezebel Magazine, establishing itself as a pioneer in America’s rolled ice cream revolution.

Signature Flavors & Creative Combinations

The Legendary Mango Sticky RI-CE: This award-winning creation earned a spot on Creative Loafing’s Top 100 Dishes to try and remains the shop’s bestselling item for six consecutive years.

You’ll experience warm Thai coconut milk-infused sticky rice paired with fresh mango ice cream, honey mango pieces, and savory coconut sauce that creates an incredible sweet-salty balance.

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Matcha Mania Adventure: Deep, authentic matcha green tea ice cream gets mixed with crunchy Oreo pieces, delivering that perfect contrast between earthy bitterness and sweet cookie crumbs. The vibrant green color makes it as Instagram-worthy as it is delicious.

To-Taro Wordplay Special: This cleverly named creation features rich taro root ice cream that brings subtle nutty and vanilla notes, delivering a unique purple-hued treat that’s become a favorite among visitors.

Banana Pudding Southern Fusion: Bridging Asian technique with Southern flavors, this creation combines sweet cream ice cream with vanilla wafers, fresh banana pieces, and caramel sauce for a taste that rivals grandma’s homemade version.

Vegan & Custom Creations: Plant-based options are available, and you can build your own masterpiece choosing from seven ice cream bases, twenty mix-in ingredients, and over thirty-two toppings. Popular combinations include fruity cereal options like Fruity Pebbles and Froot Loops.

The Live Performance Experience

Front-Row Ice Cream Theater: You’ll stand mesmerized watching skilled ice cream artists pour liquid base onto the ultra-cold metal plate, then rapidly chop, smash, and fold your chosen ingredients together.

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The entire process happens in just two minutes, transforming liquid into perfectly rolled ice cream cylinders right before your eyes.

Interactive Entertainment: The chopping and smashing creates rhythmic sounds that add to the sensory experience, while the quick freezing process means you witness chemistry in action. The theatrical preparation naturally draws crowds who gather to watch the transformation process.

Perfect Texture Results: The distinctive freezing technique creates uniquely smooth ice cream by carefully balancing ice crystal size and air incorporation, resulting in dessert that’s denser and creamier than traditional scooped varieties yet softer than many competitors’ versions.

Atmosphere & Location

Buford Highway Cultural Hub: Positioned in the epicenter of food culture street, I-CE-NY sits perfectly among Doraville’s diverse international dining scene. The location between BoBo Garden and Subway in Pinetree Plaza makes it an ideal stop during your Buford Highway food crawl.

Compact & Cozy Setup: The small shop features limited indoor seating that creates an intimate atmosphere, though the experience varies depending on crowd size. During busy periods, the energy level rises with excited conversations and the sounds of ice cream preparation.

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Visual Appeal: New York-themed wallpaper and upbeat pop music create a fun, casual vibe that’s perfect for dates, friend gatherings, or family outings. The bright, clean space showcases the colorful ice cream creations prominently.

Other Considerations

Investment-Worthy Pricing: While pricing runs higher than traditional ice cream shops, you’re paying for both premium ingredients and live entertainment value. The unique experience and quality create good value, especially considering the generous portion sizes and unlimited customization options.

Timing Your Visit: Afternoon and evening hours work best since they open at 2 PM on weekdays and 1 PM on weekends. Weekend evenings tend to be busiest, so weekday visits often provide a more relaxed experience with shorter wait times.

Perfect for Special Dietary Needs: Vegan options ensure everyone in your group can participate in the experience, making it inclusive for various dietary preferences without compromising on flavor or presentation quality.

Social Media Gold: The photogenic rolling process and colorful final products make every visit highly shareable content. The dramatic transformation from liquid to rolled ice cream creates natural photo and video opportunities.

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Parking & Accessibility: Located in a plaza with adequate parking, though Buford Highway can get busy during peak dining hours. The strip mall location provides easy access and connects well with other international food experiences in the area.


I-CE-NY Rolled Ice Cream
📍 5177 Buford Hwy, Suite B, Doraville, GA 30340

Writer: Tyrell Gaines
Contributor

I've lived in Georgia my whole life and love it here. Nothing beats a local peach cobbler and sweet tea or a Friday night football game. I'm blessed to be able to write about the state that I call home.